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Reef

EVM-compatible Layer 1 for DeFi, NFTs

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in Pakistan

About the Job

Requirements

  • Excellent spoken and written English.
  • Proven experience in a Marketing Manager or similar role.
  • Strong understanding of digital marketing channels, including social media, content, and lead generation.
  • Experience managing multi-channel campaigns and content calendars.
  • Ability to analyse performance data and make commercially sound decisions.
  • Hands-on experience executing campaigns, not just strategy.
  • Strong organisational skills and the ability to manage multiple priorities simultaneously.
  • Ability to align marketing activity with sales and revenue outcomes.
  • High attention to detail in execution and reporting.
  • Comfort using marketing, customer relationship management, and analytics tools.
  • Fast and reliable internet connection, a suitable personal laptop or desktop, and a quiet working environment.

Responsibilities

  • Own and manage the marketing function end-to-end.
  • Plan and execute multi-channel marketing campaigns across digital platforms.
  • Build and maintain a clear content and campaign calendar.
  • Coordinate and publish content across social media, the website, and other channels.
  • Monitor and respond to inbound engagement or ensure it is routed appropriately.
  • Analyse campaign performance, including lead volume, channel effectiveness, and conversion trends.
  • Optimise campaigns based on data to improve efficiency and reduce wasted spend.
  • Develop and execute targeted campaigns aligned to business priorities.
  • Work closely with the sales team to ensure marketing generates qualified opportunities.
  • Track and report on key metrics, including leads, campaign performance, and outcomes.
  • Maintain clear weekly and monthly reporting for internal stakeholders.
  • Manage day-to-day execution, including content updates, campaign adjustments, and coordination with external support.
  • Build systems, processes, and documentation to support future team growth.
  • Continuously test, refine, and improve messaging, targeting, and channel performance.

About the Company

Reef

EVM-compatible Layer 1 for DeFi, NFTs

Reef.io runs Reef Chain, a modular Layer 1 blockchain built on Substrate with Ethereum Virtual Machine compatibility, so developers can port existing Ethereum apps without changing Solidity code. It serves DeFi, NFTs, and gaming by offering high throughput and efficient storage, plus features like native token bridges, scheduled payments, and upgradeable smart contracts without hard forks via a self-upgradable WASM runtime. It differentiates itself by combining Ethereum compatibility with a modular, upgradable architecture and built-in capabilities (bridges, recurring payments) that avoid forks and boost scalability. The goal is to provide a scalable, efficient, and upgradable platform that supports a broad ecosystem of developers and users for DeFi, NFTs, and gaming.

Company size
11-50
Company stage
ICO
Total funding
$23.9M
Headquarters
United Kingdom
Founded
2020

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