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Fox Corporation uses Databricks to build AI apps for sports and streaming. The platform powers FOX Sports AI and FOX One recommendations, with fans using Sports AI spending twice as much time on average in the app and streaming recommendations delivered in under 200 milliseconds Redação Portal ERP Oct 26, 2026 T | Fonte: 18px Databricks, the Data and AI company, and Fox Corporation announced a multi-year strategic partnership naming Databricks as FOX's platform of choice for data, AI applications, and agents. Together, Databricks products enable Fox to build and deploy agentic apps that deepen viewer and fan engagement by delivering more relevant content and sharing real-time insights on live programming through a natural conversational interface. With Databricks, FOX unifies data and AI on a platform that provides the necessary context for smarter content decisions and powers the next generation of fan experiences. Fox is transforming its end-to-end operations on Databricks, leveraging Lakebase, its serverless Postgres database built for AI agents, Genie Code, its AI agent for data engineering, ML, and AI workflows, Unity Gateway, which provides multi-AI governance and cost controls, and Genie Ontology, a context layer of organizational knowledge including data, docs, tags, content, apps, documents, and people. "Databricks is core to FOX's AI initiatives," said Melody Hildebrandt, Chief Technology Officer, Fox Corporation. "The Databricks Data + AI Platform gives us a trusted foundation to build and scale AI across our business, with capabilities like Genie and Lakebase powering everything from natural-language analytics that improve employee productivity to AI agents that enhance fan experiences." "If you want to win with AI, you have to treat it as the foundation of your business, not a tool for one-off tasks," said Andy Kofoid, President, Global Field Operations, Databricks. "FOX understands this. With the Databricks Data + AI Platform, they've transformed how they run their business, reimagining everything from how they connect with fans and make streaming more relevant, to how their employees get work done." Real-Time Fan Engagement and More Relevant Streaming with Databricks Lakebase Built on Lakebase using the Databricks AI Agent Framework, FOX Sports AI transforms how fans engage with live sports during major sporting events by delivering game predictions, player comparisons, historical context, breaking news, live Excitement Scores, and social sentiment Vibe Checks. Grounded in FOX Sports' content library and authorized real-time sports data, the AI agent relies on Databricks to handle viewer queries, identify intent, and generate more relevant responses to optimize the fan experience. As a result, fans who leverage Sports AI spend an average of twice as much time on the FOX Sports app. What's more, with Unity Gateway, every request on Sports AI runs through a single control plane with multi-AI cost guardrails, rate limits, model fallbacks, and cost attribution by project, on infrastructure already owned by FOX. The FOX One streaming service uses Lakebase-powered machine learning to recommend live and on-demand television content in under 200 milliseconds, driving deeper user engagement and reducing subscriber churn. Governed through robust CI/CD pipelines using Declarative Automation Bundles, FOX can continuously deploy and refine results while maintaining low-latency performance at production scale. FOX Accelerating Data and AI Development with Genie Code Using Genie Code, FOX teams across product and engineering can easily build data pipelines, debug failures, and ship dashboards faster, helping them move from idea to production. With built-in context powered by Genie Ontology, FOX ensures new products and apps are built with the high levels of accuracy and governance required for production environments. Redação Portal ERP. Editorial Team

Fox Corporation promotes Nicholas Trutanich to General Counsel. [email protected] October 19, 2026 Fox Corporation will appoint Nicholas Trutanich as its new General Counsel on December 1, succeeding Adam Ciongoli, who is stepping down as Chief Legal and Policy Officer after three years with the company. Ciongoli has decided not to renew his contract but will remain with Fox as a Special Advisor through June 2028, the company announced Monday. Trutanich, currently the Executive Vice President and Principal Deputy General Counsel, will report directly to Fox Corporation CEO Lachlan Murdoch. "I'd like to thank Adam for his many immense contributions over the last three years," Murdoch said in a statement. "I deeply appreciate his service to Fox and am grateful that he will continue to serve Fox as a special advisor." Murdoch also praised Trutanich, saying his experience in litigation, regulatory compliance and corporate legal matters would be valuable in his expanded position. Trutanich joined Fox Corporation in 2021 as its Chief Ethics & Compliance Officer. He subsequently became Executive Vice President and Principal Deputy General Counsel, overseeing the company's litigation and ethics and compliance operations. Before joining Fox, Trutanich served as the U.S. Attorney for the District of Nevada from 2019 to 2021. He previously held senior positions in the Nevada Attorney General's Office and worked as a federal prosecutor with the U.S. Department of Justice. Earlier in his career, Trutanich worked as a private practice litigator and federal law clerk. "I will be honored to serve as General Counsel and grateful for the opportunity to lead such a talented legal team," Trutanich said on Monday. "It is an exciting time of growth and innovation at Fox, and I look forward to working with colleagues across the Company to advance our goals." Ciongoli said he welcomed the opportunity to continue working with Fox in an advisory capacity. "It has been a privilege and an honor to be a part of the Fox family, and I have especially valued my relationships with Lachlan and our talented colleagues," Ciongoli said. The leadership changes will also affect Fox Corporation's government relations operations. Kristopher Jones, Executive Vice President and Head of Government Relations, will begin reporting directly to John Nallen, the company's President and Chief Operating Officer, effective December 1. Fox did not announce an immediate replacement for Ciongoli's broader Chief Legal and Policy Officer position beyond Trutanich's appointment as General Counsel.

Bank of America has upgraded Fox Corp. to Buy from Underperform, saying Fox's agreed purchase of Roku "fundamentally changes the strategic and financial narrative" for the company. Fox agreed in June to pay $160 a share for Roku, valuing it at about $22 billion. Analyst Jessica Reif Ehrlich raised her price target to $85 from $54, implying more than 30% upside. She said Roku answers Fox's streaming question, and that fears of an early, costlier NFL rights deal have eased. The bank estimates $530 million in extra revenue in its base case, and more than $1 billion in its bull case. Most would come from selling more Roku video ads and bundling Fox One. Risks include a pricier NFL renewal and competition from Walmart-owned Vizio.