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Full-Time

Customer Success Manager

Mid-market

Posted on 5/8/2024

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Data & Analytics
Consulting
Hardware
Enterprise Software
AI & Machine Learning

Compensation Overview

$135kAnnually

Mid, Senior

San Francisco, CA, USA + 3 more

Category
Customer Success & Support
Customer Success Management
Sales & Account Management
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • 5+ years of relevant work experience in a strategic account management position supporting SaaS customers
  • Proven success in upsell and cross-sell environments
  • Experience building and coordinating internal teams and resources
  • Deep Marketing Automation and/or CRM and/or Content Management Systems/ Analytics experience
  • Web 2.0 savvy
  • Proven experience in managing technical intangible project implementations
  • Experience helping customers identify gaps in business processes and workflow
  • Proven success aligning successful solutions, as well as gathering and demonstrating ROI data
Responsibilities
  • Act as the primary point of contact throughout the customer lifecycle
  • Drive adoption of the Demandbase Platform, measured through platform usage
  • Onboard new customers
  • Achieve customer goals by providing proactive ABM best practices, strategies, and use cases
  • Propose creative solutions to client’s executive sponsors such that critical success issues are proactively addressed
  • Identify growth opportunities within the client base and work with new business teammates to achieve growth goals
  • Command credibility with senior marketing executives
  • Possess a comprehensive understanding of Demandbase products and services
  • Possess strong presentation, verbal, and written communication skills
  • Build and maintain strong relationships with multiple contacts within the assigned customer base
  • Project manage client initiatives – both internally and externally
  • Resolve customer issues
  • Advocate for customers internally at Demandbase
  • Maintain expertise on industry trends/practices and competitive landscape
  • Develop customer stories, case studies, and client references
  • Other duties as assigned

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises, focusing on helping businesses target and engage high-value accounts. Their platform integrates tools like data analytics, personalized advertising, and CRM integrations, allowing clients to tailor their marketing strategies to specific accounts rather than a broad audience. This approach is particularly beneficial for industries with long sales cycles, such as technology and financial services. Demandbase operates on a subscription model, providing customizable access to their platform, along with professional services like training and consulting to enhance client success. Their goal is to empower B2B marketers and sales teams to effectively convert high-value accounts, establishing strong relationships and maximizing the impact of their marketing efforts.

Company Stage

Series H

Total Funding

$318M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Recognition as a leader in multiple industry reports, including Forrester Wave and Gartner Magic Quadrant, underscores Demandbase's strong market position and credibility.
  • The company's dual revenue stream from subscription fees and professional services ensures financial stability and fosters long-term client relationships.
  • Innovative product developments, such as multi-language intent solutions and B2B-specific connected TV advertising, highlight Demandbase's ability to stay ahead of market trends.

What critics are saying

  • The rapidly evolving digital marketing landscape requires continuous innovation, which can be resource-intensive and challenging to sustain.
  • High competition in the B2B marketing technology sector, with numerous players vying for market share, could impact Demandbase's growth and profitability.

What makes Demandbase unique

  • Demandbase excels in account-based advertising and overall platform flexibility, setting it apart from competitors in the B2B marketing technology space.
  • The company's strong market presence and recognition as a pioneer in ABM, particularly in the enterprise sector, further distinguish it from other players.
  • Demandbase's integration of AI-powered innovations, such as AI-Powered Campaign Outcomes and Buying Group AI, showcases its commitment to cutting-edge technology and continuous improvement.
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