Social Affiliate & Influencer Marketing Specialist
Careers with WM Partners' Portfolio Companies
Social Affiliate & Influencer Marketing Specialist
Careers with WM Partners' Portfolio Companies
Private equity investing in wellness brands
Careers with WM Partners' Portfolio Companies · United States (Remote) · Full-time · Posted 2026-10-26
Workplace: remote
Department: Wellmore Holdings
About Great Lakes Wellness
Great Lakes Wellness is a clean, fast-growing health and wellness brand specializing in high-quality collagen and nutritional products designed to support whole-body wellbeing. As part of the Wellmore Holdings portfolio backed by WM Partners, Great Lakes Wellness is committed to delivering clean, great-tasting products that help consumers feel their best—inside and out.
Great Lakes Wellness is committed to creating clean, great-tasting products that support the health and wellbeing of our consumers and the planet. We believe our people are the heartbeat of everything we do—a diverse community of ambitious humans driven to make a meaningful impact on the world, on each other, and on the communities we call home.
Role Overview
We’re looking for a highly organized, relationship-driven Social Affiliate & Influencer Marketing Specialist to help grow and activate our creator, ambassador, and affiliate network.
This role will focus on the day-to-day execution required to turn creator partnerships into a scalable acquisition and revenue channel — identifying the right creators, managing outreach and onboarding, supporting product seeding and campaigns, driving consistent content creation, and optimizing affiliate performance.
The ideal candidate is equally comfortable building relationships with creators and working in the details: managing a pipeline, following up relentlessly, tracking links and codes, reviewing performance, and identifying which partners and content are driving results.
Key Responsibilities
Creator & affiliate recruitment: Identify, source, and recruit high-potential creators and affiliates across priority social platforms, with an emphasis on partners who demonstrate strong audience trust and conversion potential (DTC focus) — not simply reach.
Outreach & relationship management: Own creator outreach, follow-up, onboarding, gifting/seeding coordination, and ongoing communication to keep partners engaged and activated.
Affiliate activation: Support the growth of our social affiliate program, including affiliate setup, links/codes, incentives, campaign communication, and partner activation through platforms such as Superfiliate.
Creator pipeline management: Maintain an organized pipeline of prospects, active creators, ambassadors, and affiliates; track status, deliverables, performance, and next steps.
Content generation: Drive a consistent flow of creator-led video and UGC by communicating briefs, following up on deliverables, and helping creators develop strong, brand-aligned content.
Product launches: Support creator seeding for new product launches, helping generate early content, testimonials, social proof, and affiliate activity.
Performance optimization: Track creator- and affiliate-level performance, identify top-performing partners and content, and recommend opportunities to increase activation, revenue, and efficiency.
Partner development: Help identify high-potential creators who can progress from product seeding/community participation into ambassador and higher-performing affiliate relationships.
Content insights: Identify recurring high-performing hooks, formats, messaging, and creator profiles and share actionable learnings with the broader marketing team.
Compliance: Ensure creator content follows established brand, claims, sourcing, and disclosure guidelines.
What Success Looks Like
Success in this role would be measured against a focused set of outcomes, including:
Growth in the number of active, revenue-generating social affiliates
Increased affiliate-attributed DTC revenue
Consistent recruitment and activation of high-quality creator partners
Growth in revenue per active affiliate
Increased volume of usable creator video/UGC
Strong creator participation in priority product launches
Improved speed from creator outreach/seeding to content and first conversion
Consistent creator pipeline management and follow-through
100% adherence to brand and compliance guidelines
Ideal Background
We’re looking for someone with:
2–5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field
Hands-on experience recruiting and managing influencers, creators, ambassadors, and/or affiliates
Experience with affiliate or creator-management platforms; Superfiliate experience is a plus
Strong understanding of TikTok, Instagram/Meta, and emerging creator platforms
A performance mindset and comfort working with metrics such as revenue, conversion, CAC, affiliate activation, and content performance
Excellent written communication and creator relationship-management skills
Strong project management skills and an ability to manage a high volume of outreach and follow-up without losing attention to detail
Experience with consumer brands; experience in wellness, beauty, food/beverage, or other regulated categories is a plus
An entrepreneurial, test-and-learn approach and comfort operating in a fast-moving environment
PERKS & BENEFITS
Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in. Some of our benefits & perks for full-time employees include:
Comprehensive Health Benefits
401K with a generous match
Generous Paid Time Off and Holidays
Telemedicine & Employee Assistance Program (EAP) resources
Paid Parental Leave (primary & non-primary)
Short-term and Long-term disability
Education, Fitness & BeWell Flex Funds
Rewards & Recognition
Employee Referral Program
Free Product across all brands!
The annual base salary range for this position is $60,000 - $75,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
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Private equity investing in wellness brands
WM Partners is a private equity firm that makes buyout investments in lower-middle-market wellness and better-for-you brands. Its funds focus on long-term value creation by leveraging sector expertise, hands-on management, and an integrated investor-operator team to support companies from acquisition through exit. The firm partners closely with founders and management to drive tailored, profitable growth and aims to create value for people, planet, and profit. It is certified as a diverse-owned firm by the National Association of Investment Companies.
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