Consumer Strategy & Insights Lead

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Multi-Family Marketing

Job Category:

People Leader

All Job Posting Locations:

Seoul, Korea, Republic of

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for Consumer Strategy & Insights Lead to be in Seoul.

Purpose: The Consumer Strategy & Insights Lead is responsible for defining and driving the overall consumer growth strategy for Vision Care Korea, with a focus on accelerating new wearer acquisition, increasing consumption, strengthening consumer engagement, and improving wearer retention.

This role leads consumer and consumption insights, CRM and MyACUVUE strategy, and holistic consumer activation planning across channels to translate consumer understanding into sustainable business growth.

Working closely with Sales, Marketing, Commercial Operations & Strategy (COS), and regional stakeholders, the position provides strategic leadership in connecting consumer insights, data-driven engagement, and channel-specific activation to deliver measurable commercial outcomes. This role directly reports to General Manager of VC Korea

You will be responsible for:

1. Consumer Growth Strategy & Lifecyle Management

• Develop and lead an integrated consumer growth strategy covering new wearer acquisition, conversion, engagement, consumption growth, and retention.
• Identify key growth opportunities across consumer segments and wearer lifecycle stages, translating insights into strategic priorities and actionable initiatives.
• Develop strategies to increase active wearers, enhance consumption frequency, and strengthen long-term consumer loyalty.
• Establish consumer growth KPIs and performance management frameworks aligned with business objectives.

2. Consumer Insight & Consumption Analytics

• Lead the development of actionable consumer and consumption insights by analyzing consumer behavior, purchasing patterns, usage frequency, and wearer lifecycle dynamics.
• Leverage CRM, MyACUVUE, market research, and relevant commercial data to identify growth opportunities and barriers to consumer conversion and retention.
• Translate consumer insights into strategic recommendations to support business planning, resource allocation, and commercial decision-making.
• Establish analytical frameworks and dashboards to track consumer-related KPIs and evaluate the effectiveness of consumer growth initiatives.
  

3. CRM & MyACUVUE Strategy

• Own and drive the overall CRM strategy and strategic evolution of MyACUVUE as a key consumer engagement platform.
• Develop lifecycle-based CRM strategies and engagement programs to strengthen consumer acquisition, activation, retention, and repeat consumption.
• Leverage first-party data and consumer insights to enhance personalized engagement and improve CRM effectiveness.
• Identify opportunities to optimize the consumer and Eye Care Professional (ECP) journey across digital and physical touchpoints.
• Continuously improve MyACUVUE platform engagement, CRM performance, and contribution to overall consumer growth.
  

4. Holistic Consumer Activation Strategy Across Channels

• Lead integrated consumer activation planning across IO, DS, KA, and other relevant commercial channels.
• Translate overarching consumer growth priorities into differentiated channel-specific activation strategies based on consumer behavior, channel characteristics, and commercial opportunities.
• Partner with Sales and Marketing teams to align consumer activation plans with brand strategies, channel priorities, and commercial objectives.
• Drive strategic alignment and execution consistency across consumer activation initiatives while allowing flexibility for channel-specific needs.
• Evaluate activation effectiveness and optimize investments to maximize consumer engagement, conversion, and consumption growth.
  

5. Strategic Leadership, Cross-functional collaboration & Business management

• Lead and develop the Consumer Strategy & Insights team, fostering strong strategic thinking, analytical capabilities, and execution excellence.
• Partner with local and regional stakeholders to ensure alignment of consumer growth strategies with broader business priorities.
• Serve as a member of Korea Leadership Team, contributing to overall business strategy, cross-functional priorities and key leadership initiative beyond the Consumer Strategy & Insights function
• Lead annual and quarterly consumer engagement planning, performance reviews, and continuous optimization of consumer growth initiatives.
• Manage consumer engagement investments, external agencies, and strategic partners to maximize business impact and investment efficiency.
• Ensure all consumer engagement activities comply with J&J policies and applicable external regulations.

[Key Performance Indicators]

• New wearer acquisition and conversion
• Active wearer growth and consumption development
• Wearer retention and repeat consumption
• CRM and MyACUVUE engagement effectiveness
• Consumer activation performance by channel
• Consumer growth initiative effectiveness and investment ROI

Qualifications / Requirements:

• Bachelor’s degree or above, with substantial experience in Consumer Strategy, CRM, Consumer Insights, Digital Marketing, or related marketing/commercial functions.
• Proven experience in developing consumer-centric growth strategies and translating insights into measurable business results.
• Strong understanding of consumer lifecycle management, CRM, digital engagement, and data-driven marketing.
• Demonstrated analytical capabilities, including the ability to interpret consumer and commercial data and translate findings into actionable strategies.
• Strong cross-functional leadership, stakeholder management, and project management skills.
• Experience in team leadership, strategic planning, and budget management.
• Strong communication and presentation skills in both Korean and English.
• Experience in consumer healthcare, medical devices, FMCG, or other consumer-driven industries is preferred 

 [Leadership Competencies]

• Strategic Thinking & Business Acumen
• Consumer-centric Growth Leadership
• Analytical Thinking & Data-driven Decision Making
• Cross-functional Influence & Stakeholder Management
• Strategic Planning & Execution Excellence
• People Leadership & Talent Development

Legal Entity

Vision Care

Job Type

Regular

Application Deadline

Nov 18th(Wed)

Notes

• Preference will be given to individuals subject to national veterans’ benefits and persons with disabilities upon submission of relevant documents as per applicable laws.
• Only candidates who pass the resume screening will be notified individually. However, notifications may be delayed due to company circumstances.
• If any false information is found in the application documents, the hiring may be canceled even after the offer is confirmed, and future applications may be restricted.
• Submitted documents will not be returned and will be deleted upon request.

Required Skills:

Preferred Skills:

AI solution evaluation, Brand Positioning Strategy, Content Management, Content Marketing, Customer Analytics, Developing Others, Digital Channels, Digital Marketing, Digital Trends, Inclusive Leadership, Intercultural Communication, Leadership, Operational Excellence, Report Writing, Stakeholder Engagement, Strategic Thinking, Team Management, Technologically Savvy