Full-Time

AI UX/UI Designer

Shopify

Posted on 9/25/2024

BARK

BARK

501-1,000 employees

Subscription service for dog toys and treats

Consumer Goods

Compensation Overview

$103k - $141kAnnually

+ Equity

Senior

New York, NY, USA

Job is hybrid with in-office presence required.

Category
Product & UX/UI Design
UI/UX & Design
Required Skills
Amplitude
UI/UX Design
Adobe Photoshop
Figma
Sketch
Asana
Information Architecture
Google Analytics
Requirements
  • Minimum 5 years of experience in UX/UI design, with a focus on eCommerce or consumer products.
  • Proven experience designing user-centered digital experiences with a strong portfolio showcasing your work.
  • Expertise in Shopify and tools like Replo, Contentful, Liquid, Figma, Sketch, Photoshop, and other design and prototyping software.
  • Bachelor’s degree in User Experience Design, Graphic Design, Human-Computer Interaction, or a related field.
  • Strong understanding of UX principles, usability testing, and information architecture.
  • Excellent communication and presentation skills, with the ability to clearly articulate design concepts to both creative and non-creative stakeholders.
  • Passionate about dogs, with an affinity for creating joyful and engaging user experiences.
  • Proficiency in design tools such as Figma, Sketch, or similar.
  • Experience with agile project management tools like Monday or Asana.
  • Familiarity with web analytics tools (Google Analytics, Amplitude, VWO, Adobe Analytics) and digital experience platforms (Heap, Fullstory).
Responsibilities
  • Lead the design and implementation of our website’s visual and user experience strategy, ensuring alignment with BARK’s brand identity and business goals.
  • Create detailed wireframes, prototypes, and user flows that effectively communicate design concepts and interactions.
  • Collaborate with cross-functional teams including product owners, developers, and marketers to deliver high-quality digital experiences.
  • Stay ahead of the latest UX/UI trends, ensuring that BARK’s digital platforms are always at the forefront of design innovation.
  • Conduct user research, including usability testing and interviews, to gather insights that inform design decisions.
  • Develop design solutions that address user pain points and optimize the overall customer journey.
  • Advocate for the user at every stage of the design process, ensuring that every feature and interaction is intuitive, accessible, and delightful.
  • Partner with the Brand and Creative teams to ensure consistency across all digital touchpoints.
  • Work closely with stakeholders to ensure that all digital designs align with BARK’s brand guidelines and business objectives.
  • Provide mentorship and guidance to junior designers, fostering a collaborative and growth-oriented environment.
  • Define, monitor, and analyze UX KPIs to make data-driven improvements to the site’s design and functionality.
  • Use analytics tools to assess the impact of design changes and iterate on designs based on user feedback and performance metrics.

BARK enhances the lives of dogs and their owners by offering a range of pet toys and treats. Their main product is BarkBox, a monthly subscription service that delivers themed boxes filled with toys, treats, and chews tailored to dogs' playstyles and dietary needs. They also provide the Super Chewer box for dogs that need more durable toys and longer-lasting treats. BARK's subscription model ensures a steady revenue stream and fosters customer loyalty, while their online store, BARK Shop, sells individual products like food and dental items. What sets BARK apart is their creative and humorous approach to product design, making their offerings stand out in the competitive pet market. The company's goal is to create joyful experiences for dogs and their owners, strengthening the bond between them.

Company Stage

Seed

Total Funding

$491.7M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with PetSmart boosts BARK's brand visibility and product accessibility nationwide.
  • Growing pet humanization trend increases demand for BARK's premium pet products and services.
  • E-commerce expansion through Shopify enhances BARK's online presence and customer reach.

What critics are saying

  • BARK Air's steep pricing may limit customer adoption and revenue growth.
  • Weed-inspired products could face backlash from conservative customers or regulatory issues.
  • Reliance on Shopify poses risks if service disruptions or changes occur.

What makes BARK unique

  • BARK offers unique themed subscription boxes tailored to dogs' playstyles and dietary needs.
  • BARK Air provides innovative pet-friendly flights, enhancing travel experiences for dogs and owners.
  • BARK's creative product designs, like weed-inspired toys, set them apart in the pet market.

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