Simplify Logo

Full-Time

AI UX/UI Designer

Shopify

Updated on 10/2/2024

BARK

BARK

501-1,000 employees

Subscription service for dog toys and treats

Consumer Goods

Compensation Overview

$103k - $141kAnnually

+ Equity

Senior, Expert

New York, NY, USA

For NJ/NY based applicants.

Category
Product & UX/UI Design
UI/UX & Design
Required Skills
UI/UX Design
Communications
Adobe Photoshop
Figma
Sketch
Data Analysis
Requirements
  • Minimum 5 years of experience in UX/UI design, with a focus on eCommerce or consumer products.
  • Proven experience designing user-centered digital experiences with a strong portfolio showcasing your work.
  • Expertise in Shopify and tools like Replo, Contentful, Liquid, Figma, Sketch, Photoshop, and other design and prototyping software.
  • Bachelor’s degree in User Experience Design, Graphic Design, Human-Computer Interaction, or a related field.
  • Strong understanding of UX principles, usability testing, and information architecture.
  • Excellent communication and presentation skills, with the ability to clearly articulate design concepts to both creative and non-creative stakeholders.
  • Passionate about dogs, with an affinity for creating joyful and engaging user experiences.
Responsibilities
  • Lead the design and implementation of our website’s visual and user experience strategy, ensuring alignment with BARK’s brand identity and business goals.
  • Create detailed wireframes, prototypes, and user flows that effectively communicate design concepts and interactions.
  • Collaborate with cross-functional teams including product owners, developers, and marketers to deliver high-quality digital experiences.
  • Stay ahead of the latest UX/UI trends, ensuring that BARK’s digital platforms are always at the forefront of design innovation.
  • Conduct user research, including usability testing and interviews, to gather insights that inform design decisions.
  • Develop design solutions that address user pain points and optimize the overall customer journey.
  • Advocate for the user at every stage of the design process, ensuring that every feature and interaction is intuitive, accessible, and delightful.
  • Partner with the Brand and Creative teams to ensure consistency across all digital touchpoints.
  • Work closely with stakeholders to ensure that all digital designs align with BARK’s brand guidelines and business objectives.
  • Provide mentorship and guidance to junior designers, fostering a collaborative and growth-oriented environment.
  • Define, monitor, and analyze UX KPIs to make data-driven improvements to the site’s design and functionality.
  • Use analytics tools to assess the impact of design changes and iterate on designs based on user feedback and performance metrics.

BARK enhances the lives of dogs and their owners by offering a subscription service for pet toys and treats. Their main product, BarkBox, delivers themed boxes each month filled with toys, treats, and chews that cater to dogs' specific playstyles and dietary needs. For dogs that need tougher toys, they provide the Super Chewer box, which includes more durable options. BARK's subscription model ensures a steady revenue stream and builds customer loyalty, as pet owners receive a curated selection of products regularly. In addition to subscriptions, BARK sells individual items through their online store, BARK Shop, which features food, dental products, and various toys. What sets BARK apart from competitors is their creative and humorous approach to product design, making their offerings more engaging for both dogs and their owners. The company's goal is to create joyful experiences that strengthen the bond between pets and their owners.

Company Stage

IPO

Total Funding

$491.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • BARK's expansion into major retail chains like PetSmart increases brand visibility and access to a broader customer base.
  • The partnership with Shopify is expected to enhance operational efficiencies and drive growth across web and mobile platforms.
  • Innovative concepts like BARK Air and themed product lines keep the brand fresh and engaging, potentially attracting new customers and retaining existing ones.

What critics are saying

  • The novelty of initiatives like BARK Air may wear off, leading to potential declines in customer interest and engagement.
  • Relying heavily on subscription-based revenue could be risky if customer retention rates drop.

What makes BARK unique

  • BARK's subscription-based model, including BarkBox and Super Chewer, ensures a steady revenue stream and fosters customer loyalty, setting it apart from competitors who rely solely on one-time sales.
  • Their unique and humorous product designs, such as the 4/20-inspired dog toys, create a distinctive brand identity in the crowded pet market.
  • BARK's innovative initiatives like BARK Air and partnerships with major retailers like PetSmart expand their reach and diversify their offerings beyond traditional pet products.