Team Lead Sports Media SEO
Better Collective
Team Lead Sports Media SEO
Better Collective
Sports media platform with betting tips
At Better Collective, we build sports media and technology products for fans around the world.
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.
We combine the scale of a corporation with the speed and mindset of a startup.
Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and building products and experiences that sports fans genuinely enjoy.
We're looking for a Team Lead Sports Media SEO to lead the organic search strategy and performance of our LatAm sports media portfolio, including Bolavip, RedGol, JuanFutbol, Dale Albo, and Somos Fanáticos. You'll manage a multicultural team of SEO specialists based in Argentina, Brazil, and Serbia, collaborating with editorial, product, tech, commercial, and SEO teams across the organization to drive organic growth across our sports media and iGaming content.
Lead and develop the Sports Media SEO team.
Own the SEO strategy and performance for the LatAm sports media portfolio, including the roadmap, KPIs, traffic and revenue forecasting, performance reporting, and identification of growth opportunities.
Manage and prioritize the SEO backlog, collaborating with editorial, product, and tech teams to implement technical improvements related to CMS capabilities, author management, structured data, site speed, and tooling.
Monitor and optimize SEO performance, conducting audits and analyzing data through Google Search Console, Ahrefs, and Screaming Frog, while adapting strategies to algorithm updates and emerging AI search experiences such as AI Overviews.
Drive cross-functional SEO initiatives, partnering with editorial teams and commercial stakeholders to ensure content is optimized, up-to-date, and compliant, while aligning strategies with other SEO leads across US, EU betting media, esports, link building, and tech SEO.
5 years of experience in SEO, ideally within media, publishing, or large multi-site environments.
Proven experience managing, coaching, and developing direct reports across different countries and time zones.
Strong knowledge of technical and content SEO, with hands-on experience using tools such as Google Search Console, Ahrefs, and Screaming Frog.
Strong commercial and analytical mindset, with the ability to interpret traffic, revenue, and conversion data and translate KPIs into actionable priorities.
Advance or bilingual proficiency in English and Spanish.
Based in Argentina.
Nice to have:
Fluency or working proficiency in Portuguese.
Passion for sports or professional experience in sports, betting/gaming, technology, finance, or media agencies.
Familiarity with AI tools, AI agents, Claude, and emerging AI search experiences such as AI Overviews.
Please submit your CV in English.
We look forward to hearing from you.
Sports media platform with betting tips
Better Collective is a digital sports media group that runs a portfolio of more than 20 brands delivering sports betting content such as tips, analysis, news, data, and community forums. Its product works by attracting sports fans to its platforms and then referring readers to sports betting operators through affiliate links; the company earns revenue when referred players bet, often via revenue sharing with operators. The firm differentiates itself with a large, diversified network of brands that collectively generate hundreds of millions of visits per month, a strong track record of acquisitions (e.g., Action Network in 2021, Playmaker HQ, FUTBIN) that broaden its audience and markets, and a public dual listing on Nasdaq Stockholm and Nasdaq Copenhagen that signals financial maturity. Its goal is to grow its global footprint in sports betting content and lead generation by expanding user acquisition, content offerings, and partnerships in key markets, especially the United States.
Explore more opportunities at Better Collective