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GlassHouse

Field Marketing Manager

Marketing Generalist & ManagementPosted on Nov 11
Full-timeNo salary listed

About the Job

Requirements

  • Have 3–5 years of experience in field, partner, or content marketing, ideally in B2B SaaS.
  • Have a sales-first mindset and a track record of producing measurable pipeline through events or programs.
  • Work as a hands-on individual contributor on a fast-paced team.
  • Have experience building something from scratch, such as a program, playbook, or event series.
  • Be able to run several shows in parallel.
  • Be comfortable with HubSpot workflows and attribution.
  • Have experience using AI tools to build repeatable systems for research, reporting, and content.
  • Be able to turn an event into content.

Responsibilities

  • Own trade show execution, including planning and promotion, show budgets, travel and shipping, and booth experience.
  • Run the trade show playbook by vetting and recommending shows, running lead capture, and holding a retrospective after every event to improve future events.
  • Work with sales on target accounts, book meetings, pitch GlassHouse on the show floor, and join conversations to support pipeline.
  • Build and own the GlassHouse partner program by evaluating partnership types, prioritizing high-impact engagements, and growing the program over time.
  • Lead partner engagements, including co-marketing, joint webinars, podcasts, and speaking opportunities.
  • Use AI tools to build repeatable systems that make shows, reporting, and content run faster.
  • Report on pipeline influenced, conversion, and return on investment for every show and partnership, and bring field feedback to marketing, product, and sales.
  • Create content from shows and partner engagements and work with the Marketing Lead to distribute it across channels.
  • Write customer emails, help run referrals, plan webinars, and turn customer stories into content.

Desired Qualifications

  • Experience in home services or the trades.
  • Experience securing podcast or media opportunities.
  • Comfort on camera and basic video editing skills.

About the Company

Company size
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Total funding
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