Influencer Marketing Manager

ABOUT US

BRAINEFFECT is one of the fastest-growing mind nutrition e-commerce companies in Germany. We envision a world that embraces mind nutrition and knows that feeding your mind is key to a happy and healthy life.

Our international team is ambitious. Together we are working hard to turn the food industry around with Mind Nutrition and make BRAINEFFECT the absolute Love Brand. How do we do that? By practicing what we preach: We are focused and bring our full energy to every project with a strong results-oriented mindset. While bold goals and growth drive us, we also recognize the importance of balance and recovery to maintain a sustainable pace. Above all - we actually look forward to Monday mornings.

IN A NUTSHELL

As our Influencer Marketing Manager (f/m/x) for France you will be responsible for developing, executing, and optimising influencer marketing campaigns to drive brand awareness, engagement, and customer acquisition in the French market. This role requires a creative thinker who is also data-driven, capable of managing relationships with influencers, and possesses a deep understanding of the French social media landscape.

YOUR RESPONSIBILITES

• Develop and execute innovative influencer marketing strategies aligned with overall marketing and business objectives.
• Identify, recruit, and onboard French influencers who align with the brand's values and target audience.
• Cultivate and manage strong relationships with influencers, ensuring clear communication and mutual understanding of campaign goals and expectations.
• Collaborate with cross-functional teams, including content, social media, and PR, to integrate influencer marketing into broader marketing initiatives.
• Create and manage influencer content calendars, ensuring timely delivery and alignment with brand messaging.
• Monitor and analyse campaign performance metrics, providing regular reporting and insights to optimise future campaigns.
• Stay up to date with industry trends, emerging platforms, and changes in influencer marketing best practices in France.
• Manage influencer contracts, negotiations, and compensation within the allocated budget.
• Act as a brand ambassador, ensuring that influencer content aligns with the company's values and guidelines.

YOUR PROFILE

• Bachelor's degree in Marketing, Communications, or related field. 
• Minimum of 2 years of experience in influencer marketing in the French market.
• Strong understanding of social media platforms, including Instagram, YouTube, and Twitch, and their respective influencer ecosystems.
• Proven track record of successful influencer campaigns with measurable results.
• Strong network of contacts within the French influencer community.
• Exceptional communication, negotiation, and relationship-building skills.
• Data-driven mindset with the ability to analyse campaign metrics and translate insights into actionable recommendations.
• Creative thinker with the ability to develop unique and engaging campaign concepts.
• Proficiency in social media management and tracking tools.
• Fluency in French and English, both written and spoken.
• Ability to thrive in a fast-paced, dynamic environment.

YOUR BENEFITS

• We work in a hybrid mode (homeoffice + office) and have flexible working hours.
• We offer a company pension plan and support you with an allowance of 15%
• We will subsidize your Urban Sports Club membership and lunch.
• We guarantee 100% ownership, 100% trust and 0% micro management for you and your work style.
• We regularly organize company lunches, yoga and sports sessions and parties.
• We offer really good employee discounts on our products.
• The best part: We offer our employees an annual "jobbatical" that lets you extend your vacation in the sun simply by continuing to work remotely.

HIRING PROCESS

1. Submit your application.
2. Get to know each other: In our first call, we want to exchange expectations and answer first questions. Furthermore, we would like to tell you more about BRAINEFFECT and our mission.
3. Case Study: This might be the most fun part. We will ask you to prepare a short assignment and submit your results within a given amount of time.
4. Meet your team-lead: Within a videocall you will meet your teamlead Marie-Laure. Time to talk more about technical facts and the work within the department at BRAINEFFECT.
5. Office Interview: Even though it is very convenient to meet online, we would like to invite you to our office and give you the chance to get to know us in person. You will also get to know Fabian, our CEO, who can also give you some exciting facts about BRAINEFFECT and holistic mind nutrition.
6. Finally - Our Offer: We aim to finish the entire process as soon as possible.

You are still reading? Great, this might be the next fun challenge for you to dive in. Apply with your CV and let’s chat!