Full-Time

CRM Marketing Specialist

Confirmed live in the last 24 hours

Fender Musical Instruments Corporation

Fender Musical Instruments Corporation

1,001-5,000 employees

Manufactures guitars, basses, and amplifiers

Consumer Software
Consumer Goods

Compensation Overview

$60.5k - $80kAnnually

Junior, Mid

Los Angeles, CA, USA

Must be local to Los Angeles, CA for onsite work as needed.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
Tableau
JIRA
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
Requirements
  • BA/BS in Marketing, Communications, or related field
  • 2-3 years of experience in email marketing, loyalty or CRM roles
  • Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider
  • Experience managing projects through Workfront, Trello, JIRA or similar platforms
  • Comfortable with Excel and other data analysis tools such as Tableau and Amplitude
  • Proven ability to juggle multiple projects and maintain a sharp attention to detail
  • Effective cross-functional communication and organizational navigation
  • Enthusiastic, goal-oriented, and team-driven
Responsibilities
  • Create and execute campaigns across email, push, in-app messaging, SMS and additional channels to grow our overall customer lifetime value
  • Strategize, create, code and deploy Fender emails
  • Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements
  • Drive ongoing optimization through a comprehensive A/B testing strategy, including developing best practices, and sharing learnings across the team
  • Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment
  • Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaigns
  • Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience
  • Track and report on various CRM campaign metrics on a daily/weekly basis
  • Additional duties as assigned
Fender Musical Instruments Corporation

Fender Musical Instruments Corporation

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Fender Musical Instruments Corporation specializes in manufacturing musical instruments, particularly guitars and basses. Their products include a variety of electric guitars, basses, amplifiers, and accessories, catering to musicians of all skill levels, from beginners to professionals. Fender's instruments are organized into different series, such as the Vintera II and American Ultra, allowing customers to choose based on their experience and musical style. The company sells its products directly through its website and authorized dealers, and offers customization options through its Mod Shop. Additionally, Fender enhances the musician's experience with digital tools like the Fender Tune app. What sets Fender apart from competitors is its long-standing reputation in the rock 'n' roll genre and its commitment to quality and customer engagement. The goal of Fender is to provide musicians with high-quality instruments and tools that inspire creativity and enhance their musical journey.

Company Stage

Late Stage VC

Total Funding

$12.5M

Headquarters

Los Angeles, California

Founded

1946

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized instruments boosts Fender's custom model sales.
  • Partnerships like Fender x Teufel expand product offerings and customer reach.
  • Data-driven marketing strategies improve customer engagement and retention.

What critics are saying

  • Emerging brands offering similar quality at lower prices threaten Fender's market share.
  • Supply chain issues in electronics components could delay amplifier production.
  • Stricter environmental regulations may increase production costs for Fender.

What makes Fender Musical Instruments Corporation unique

  • Fender's iconic models like Telecaster and Stratocaster define rock 'n' roll history.
  • The company offers a wide range of products for beginners to professionals.
  • Fender's collaborations with artists like FINNEAS enhance its brand appeal.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Remote Work Options

Hybrid Work Options