CASETiFY

Creates protective, customizable tech accessories

Assistant Influencer Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing, Communications, or a related field.
At least 3 years of experience in influencer marketing.
A deep understanding of the Chinese social media ecosystem, including Xiaohongshu, Douyin, Weibo, and Bilibili, and agency/MCN operating models.
Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
Strong data analytical skills, including integrating organic KOL performance data with paid media amplification results to evaluate campaign return on investment and develop holistic marketing insights.
Experience leading teams and managing multiple campaigns simultaneously.
Excellent project management and organizational skills.
Passion for influencer culture and staying ahead of fast-paced industry trends.

Responsibilities

Lead China influencer marketing campaigns focused on local cultural trends and social media platforms such as Xiaohongshu and Douyin.
Identify, build, and maintain relationships with top-tier KOLs, trendsetters, and KOL agencies to maintain the brand’s cultural relevance and visibility among the target audience.
Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.
Develop and scale a seeding program to generate continuous organic buzz.
Manage end-to-end seeding logistics, including influencer identification, personalized outreach, product delivery, and content tracking, to achieve a high return on investment on product investments.
Cultivate long-term, organic relationships with creators and convert them into brand advocates.
Lead and empower a team by providing guidance and mentorship and fostering a collaborative, agile, and high-performing environment.
Serve as the core lead for China influencer initiatives and work with cross-functional and global teams to align local strategies with the brand’s vision and tailor them for the Chinese market.

Desired Qualifications

Experience in fashion, trendy, or beauty fast-moving consumer goods is a strong plus.

Job description：

China KOL Strategy & Market Execution

Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.

Influencer seeding program

Develop and scale a robust seeding program to generate continuous organic buzz.
Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.

Leadership and team management

Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.

Qualifications

Bachelor's Degree in Marketing, Communications, or related field
At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
Experience leading teams and managing multiple campaigns simultaneously.
Excellent project management and organizational skills.
Passion for influencer culture and staying ahead of fast-paced industry trends.

About the Company

CASETiFY

Creates protective, customizable tech accessories

CASETiFY makes protective, stylish tech accessories such as phone cases, AirPods cases, and iPad cases. These products are sold directly to consumers through casetify.com, and the company collaborates with artists and designers to offer exclusive, customizable designs. The accessories pair practical protection with fashion-forward artwork, and customers can personalize many designs. CASETiFY distinguishes itself through its wide range of artist collaborations, a strong online presence, and a direct-to-consumer model, along with customer-friendly policies like a 10-day no-questions-asked return/exchange window and a 6‑month warranty on select items. The company also engages in philanthropic efforts to support mental health initiatives. Its goal is to blend technology, art, and fashion into globally available, personalized protective accessories while expanding its design partnerships and maintaining customer trust.

Company size: 501-1,000
Company stage: Series A
Total funding: Not listed
Headquarters: Kwun Tong District, Hong Kong
Founded: 2011

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