WNS

Global BPM and analytics services provider

Email Marketing Program Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeGurugram, Haryana, IndiaNo salary listedIn-person

About the Job

Requirements

A bachelor's or master's degree in Computers, Marketing, or a related field is typically required.
At least 8 years of experience in marketing automation or campaign management, including at least 3 years focused on program-level leadership.
Proven experience as an email marketing manager or in a similar role.
Expertise with email marketing platforms or automation tools, including Salesforce Marketing Cloud, Marketo, AWS, and HubSpot.
Experience with project management tools such as Jira or Monday.
Expertise in Photoshop, Dreamweaver, HTML, HTML5, CSS, and CSS3.

Responsibilities

Oversee the planning, execution, and optimization of email campaigns to drive customer engagement and revenue.
Manage end-to-end campaign processes, including segmentation, automation, A/B testing, and performance analysis, while ensuring brand consistency and high deliverability rates.
Own campaign execution processes, scope requirements, and lead capacity planning to ensure timely delivery.
Collaborate with marketing, creative, CRM, and other stakeholders.
Manage the email service provider or marketing automation platform.
Manage and coordinate end-to-end email campaigns, push notifications, and other customer touchpoints using marketing automation tools.
Design and build responsive digital marketing emails using Photoshop, Dreamweaver, and email marketing tools such as Salesforce Marketing Cloud or Marketo.
Apply marketing automation practices including email design, responsive HTML coding, audience building, SQL query building, tracking, and results analysis.
Develop and maintain a long-term roadmap for email programs, including lifecycle, transactional, and promotional workstreams.
Provide training and assistance to stakeholders on campaign management systems and processes, including AWS, Salesforce, and Marketo.

Desired Qualifications

Experience with graphic design tools such as Adobe Creative Suite.

Job Description

Email Marketing - Program ManagerSeeking an strategic individual who can bridges the gap between business goals and technical execution. Individual will be responsible for overseeing the planning, execution, and optimization of email campaigns to drive customer engagement and revenue. Manage engagement to deliver end-to-end campaign process including segmentation, automation, A/B testing, and performance analysis while ensuring brand consistency and high deliverability rates.Serve as the owner for campaign execution processes, scoping requirements and leading capacity planning to ensure timely delivery.Collaborate with stakeholders, marketing, creative, and CRM teams. Manage the email service provider (ESP) or marketing automation platform. End to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation toolsDesign & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud/ MarketoUnderstanding of marketing automation including e-mail design, responsive HTML coding, audience building, SQL query building, tracking and analysis of resultsDevelop and maintain a long-term roadmap for email programs, including lifecycle, transactional, and promotional workstreams.Providing training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes.Technical SkillsProven experience as an email marketing manager or similar role.Expertise in email marketing platforms/automation tools Salesforce Marketing Cloud, Marketo, AWS, HubSpot)Experience in project management tools like Jira, Monday, etcExpertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3Experience with graphic design tools (Adobe Creative Suite) is a plus.

Qualifications

Masters/bachelor's degree in Computers, Marketing or a related field is typically required.8+ years in marketing automation or campaign management, with at least 3 years focused on program-level leadership

Additional Information

About the Company

WNS

Global BPM and analytics services provider

WNS provides business process management and analytics services to large enterprises. It helps clients improve operational efficiency, customer experience, and decision-making by delivering end-to-end BPM, research and analytics, finance and accounting, and digital transformation support across industries such as insurance, banking, healthcare, travel, and manufacturing. The company combines domain expertise with technologies like artificial intelligence, machine learning, and advanced analytics to create custom, data-driven solutions. Delivery centers worldwide enable scalable, agile service delivery and access to specialized talent, while a digital-first approach focuses on automation, cognitive computing, and data insights. WNS aims to form long-term partnerships that deliver measurable business impact across the value chain.

Company size: 10,001+
Company stage: Acquired
Total funding: $3.3B
Headquarters: Mumbai, India
Founded: 1996

Recently Posted Jobs

Explore more opportunities at WNS

See more jobs