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FIFTH SEASON

Automated vertical farming for leafy greens

Director – Communications and Public Relations

PR & CommunicationsUpdated on Nov 14
Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

  • At least 4 years of experience in press, publicity, or communications, ideally within the television or entertainment industry.
  • Established relationships with journalists and media outlets, with a strong understanding of the international media landscape.
  • Exceptional written and verbal communication skills, with the ability to adapt messaging for different audiences, markets, and stakeholders.
  • Strong relationship-building and influencing skills, with the ability to work effectively with creative talent, senior executives, and commercial teams.
  • A global mindset and the ability to navigate different cultures, markets, and time zones.
  • Excellent organisational skills and attention to detail, with the ability to manage competing priorities and deliver to tight deadlines.
  • A collaborative approach, with the confidence to build consensus, influence stakeholders, and lead cross-functional initiatives.
  • Proven leadership skills, including the ability to develop talent, provide direction, and motivate a team.
  • A strong understanding of brands, culture, and the evolving media landscape, with an instinct for identifying relevant stories and opportunities.

Responsibilities

  • Develop and implement a global communications and public relations strategy for the Television Distribution business.
  • Create an annual communications plan aligned with the division’s commercial, content, and brand priorities.
  • Identify proactive opportunities to build awareness of FIFTH SEASON as a premium, innovative, and commercially focused global distribution partner.
  • Ensure Television Distribution messaging is consistent with FIFTH SEASON’s broader company positioning and values.
  • Provide strategic communications counsel to the EVP of Television Distribution and senior leadership team.
  • Lead communications around acquisitions, producer relationships, business developments, priority titles, and key sales milestones.
  • Develop international publicity strategies for priority titles in partnership with Marketing, Sales, producers, commissioners, and platform partners.
  • Lead communications around new title announcements, returning series, acquisitions, and third-party distribution partnerships.
  • Draft and oversee press releases, corporate statements, executive briefing documents, Q&As, speeches, presentations, and talking points, and manage all internal and external approvals.
  • Build and maintain strong relationships with television trade press, business media, and relevant international industry publications.
  • Manage incoming media enquiries relating to the Television Distribution business.
  • Identify and secure interviews, profiles, panels, podcasts, and other thought-leadership opportunities for senior executives within the TVD team.
  • Ensure publicity plans support the commercial positioning and international sales strategy for each title.
  • Coordinate messaging, materials, approvals, and announcement timings with internal and external stakeholders, including PCG, FIFTH SEASON’s US communications group.
  • Maintain appropriate communications protocols for confidential, sensitive, or commercially significant announcements.
  • Lead communications planning for major television markets, screenings, festivals, and industry events.
  • Develop market-specific press strategies, announcements, executive briefing materials, and media schedules.
  • Work with Sales and Marketing to ensure communications activity supports priority titles, territories, and buyer relationships.
  • Identify and manage speaking opportunities, panels, roundtables, screenings, and executive appearances.
  • Coordinate communications with external producers, production companies, broadcasters, platforms, and other partners.
  • Develop briefing materials for speeches, presentations, opinion pieces, interviews, and messaging for senior Television Distribution executives.
  • Build the external profiles of key leaders through targeted media and industry opportunities.
  • Prepare executives for interviews, panels, screenings, markets, and sensitive announcements.
  • Support internal communications from the Television Distribution leadership team when required.
  • Establish meaningful measures for communications performance and impact.
  • Monitor media coverage, executive visibility, message penetration, and industry response.
  • Provide regular reports and recommendations to Television Distribution leadership.
  • Use insights to refine communications priorities and identify future opportunities.

About the Company

FIFTH SEASON

Automated vertical farming for leafy greens

Fifth Season built and ran a fully automated vertical farm to grow leafy greens and salads using a robotics-driven system and AI software. Its Braddock, PA facility houses about 40 robots in a multi-level grow room, handling seeding, nutrient delivery, growth, harvesting and packaging. The farm uses hydroponics with 95% less water and is partly powered by a solar microgrid to produce hyper-local, pesticide-free produce at prices competitive with field farming. The goal is to make fresh, local produce more accessible and sustainable for retailers and consumers, although the company later filed for bankruptcy in 2023 due to high operating costs and market pressures.

Company size
11-50
Company stage
Early VC
Total funding
$50M
Headquarters
Pittsburgh, PA
Founded
2016

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