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Enavate

ERP consulting and cloud services

Demand Generation Manager

Growth MarketingPosted on Nov 11
Full-timeTampa, FL, USANo salary listedIn-person

About the Job

Requirements

  • At least 7 years of B2B marketing experience, preferably in technology, software, IT services, or professional services, with demonstrated demand generation ownership.
  • Ability to build and execute integrated campaigns that generate qualified opportunities and measurable pipeline.
  • Strong understanding of B2B buying journeys, segmentation, account-based marketing, nurture, and funnel conversion.
  • Comfort using marketing automation, customer relationship management, and analytics tools such as HubSpot, Microsoft Dynamics or Salesforce, and Google Analytics to make decisions.
  • Experience collaborating with Sales, lead development, and cross-functional business teams.
  • Practical familiarity with AI-enabled marketing tools and willingness to experiment, learn, and improve workflows.
  • Strong B2B marketing writing and messaging skills, with experience producing effective, conversion-focused campaign copy and briefs for supporting assets.
  • Strong project management, analytical, communication, and prioritization skills; comfortable working hands-on in a lean, fast-moving team.

Responsibilities

  • Develop and execute scalable, integrated demand generation plans aligned to business line priorities, audiences, and pipeline objectives.
  • Own campaign planning and orchestration across inbound and outbound channels, coordinating content, digital, events, webinars, email, and account-based marketing programs.
  • Develop campaign messaging and content, including email and nurture sequences, landing page copy, webinar promotions, and related campaign assets; use AI and collaborate with subject matter experts and creative resources for more substantial content.
  • Build programs that support new customer acquisition as well as cross-sell and upsell opportunities in partnership with client marketing.
  • Drive qualified demand across the funnel, from awareness and engagement through opportunity creation; monitor lead quality and conversion.
  • Partner with Sales and lead development teams to improve targeting, lead handoff, follow-up, nurture, and conversion to opportunities.
  • Measure and report campaign and channel performance, including qualified leads, conversion, marketing-sourced pipeline, and contribution to bookings.
  • Continuously test messaging, audiences, offers, channels, and conversion paths to improve campaign effectiveness and return on investment.
  • Collaborate with digital marketing resources on paid media, search engine optimization and search engine marketing, retargeting, website conversion, and marketing automation.
  • Use AI and automation thoughtfully to accelerate campaign development, improve targeting and personalization, and increase productivity.
  • Help improve marketing technology, data quality, reporting, and campaign processes; manage campaign investments with a return-on-investment mindset.

Desired Qualifications

  • Experience with Microsoft business applications, enterprise resource planning, cloud services, or the Microsoft partner ecosystem.
  • Experience supporting multiple solution lines or complex B2B sales cycles.

About the Company

Enavate

ERP consulting and cloud services

Enavate delivers ERP solutions and cloud services for small to mid-sized businesses, with a focus on Microsoft Dynamics 365. It helps clients streamline operations and boost productivity by integrating ERP systems with automation and AI capabilities. The company operates in ERP consulting, cloud hosting, and managed IT services, tailoring solutions that fit each client’s existing systems and processes. Revenue comes from consulting fees, subscription-based cloud services, and ongoing managed services contracts. Enavate differentiates itself through a people-centric approach and ongoing digital transformation support, positioning itself as a trusted partner to help SMBs achieve efficiency and profitability.

Company size
201-500
Company stage
Seed
Total funding
$9.5M
Headquarters
Tampa, FL
Founded
2013

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