Full-Time

Director of Media

Confirmed live in the last 24 hours

Everlane

Everlane

201-500 employees

Ethically produced clothing and accessories

Compensation Overview

$150k - $185kAnnually

Expert

San Francisco, CA, USA

This is a hybrid role with in-office work required Tuesday-Thursday.

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
SEO
Requirements
  • 10+ years of experience in media including upper funnel and performance marketing preferably in a consumer retail/ecommerce environment
  • Experience building and leading high performing digital and media marketing teams
  • Strategic leadership hiring and leading agency to deliver on brand goals
  • A track record of customer growth across organizations of different sizes and/or industries
  • Ability to analyze data, model channel and customer forecast to identify key opportunities for growth and improvement
  • Strong understanding of attribution analysis including MMA and incrementality
  • Looker experience is a plus but not required
Responsibilities
  • Own Everlane’s customer growth engine, drive the strategy behind existing channels, identify and launch new channels that engage our target customer.
  • Build full funnel marketing approach to drive brand awareness, consideration and conversion.
  • Develop strategies for current and new channels including, but not limited to: CTV, video, OOH, social platforms, podcast, DM, search and SEO.
  • Determine the optimal customer acquisition approach by channel, balancing CAC and customer LTV by product, category, and promotional vehicle.
  • Work closely with Creative and Brand teams on asset development for both performance and awareness campaigns. Develop creative testing plans that leverage best practices and iterate within Brand guidelines.
  • Partner closely with Brand teams and external agency partners to determine optimal media plans for awareness campaigns. Brief creative team on appropriate asset deliverables by channel.
  • Manage a team of channel leads, guiding them to make informed optimizations and operate at a high level. Integrating performance across the team to support holistic performance that magnifies the individual parts.
  • Own channel and customer acquisition KPIs, reporting, and presenting to senior management. Consistently push for new investment that supports growth.
  • Grow and develop relationships with our agency partners as well as key platforms. Pending results of an RFP, onboard a new agency partner.
  • Collaborate with the Data team and external agencies and platforms on all things tracking and measurement. This includes Media Mix Modeling to determine optimal spend allocation across media channels, as well as lift tests to measure channel incrementality.
  • Partner with Product, Engineering, and Site Merch teams on tests to maximize conversion.
  • Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Everlane at industry events.
Desired Qualifications
  • Looker experience is a plus but not required
  • Already a fan of the Everlane

Everlane focuses on producing clothing and accessories that are made ethically and sustainably. The company collaborates with factories around the world that adhere to fair labor practices and uses materials that are sourced responsibly. Everlane stands out from its competitors by being transparent about the costs associated with each product, allowing customers to see the true price behind their purchases. This approach appeals to consumers who are environmentally conscious and prefer to make ethical choices in fashion. Everlane sells its products directly to customers through its online platform, targeting individuals who are both fashion-forward and committed to sustainability.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$83.8M

Headquarters

San Francisco, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Virtual try-on technology can enhance Everlane's direct-to-consumer model.
  • AI-driven merchandising solutions offer opportunities for personalized recommendations.
  • Collaborations with fashion brands expand product offerings and reach new customers.

What critics are saying

  • Increased competition from AI-driven eCommerce solutions challenges Everlane's market position.
  • High return costs may pressure Everlane to optimize return processes.
  • Past allegations of greenwashing could damage Everlane's reputation.

What makes Everlane unique

  • Everlane emphasizes transparency by sharing true product costs with customers.
  • The company partners with ethical factories to ensure fair labor practices.
  • Everlane uses high-quality, sustainably sourced materials for its products.

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Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

3%
PYMNTS
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Shopify President Harley Finkelstein highlighted the company’s fiscal performance in the fourth quarter of 2024, marking a solid finish to the year. “I’ve honestly never been more excited about what we achieved and how it’s positioning us for 2025,” Finkelstein said Tuesday (Feb. 11) during the company’s fourth-quarter earnings call. “2024 was one for the books and further solidified us as a leader in unified commerce. I’m especially proud to share that in the U.S. alone Shopify is now over 12% of the eCommerce market share

Fashion Network
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Everlane has appointed Alfred Chang to the role of chief executive officer at the U.S. sustainable fashion brand, effective immediately.

PYMNTS
Aug 27th, 2024
Retailers Tackle The High Cost Of Returns By Incentivizing People Not To

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Inc.
Apr 22nd, 2024
Everlane's Sustainability Chief on 3 Ways to Avoid Greenwashing

Following the backlash in 2020 over allegations of greenwashing and unethical treatment of employees, Everlane in 2021 hired Katina Boutis in the role of director of sustainability, responsible for overseeing the company's sustainability efforts.