Full-Time

Growth Automation Manager

Posted on 8/13/2024

Truv

Truv

51-200 employees

Consumer-permissioned financial data platform

Fintech
Financial Services

Compensation Overview

$70k - $90kAnnually

Mid, Senior

Remote in Canada

Job is remote but includes preferences for candidates in b.c, alta, and ont.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Hubspot
Data Analysis
Requirements
  • 3+ years of experience in marketing automation, growth marketing, or a related role in B2B SaaS.
  • Strong proficiency in HubSpot, with experience designing workflows and automating marketing tasks.
  • Familiarity with Clay, RB2B, and email automation tools like Smartlead or similar platforms.
  • Proven ability to execute and iterate on A/B tests and data-driven experiments.
  • Strong analytical mindset with experience using SQL or spreadsheets to analyze campaign performance.
  • Ability to translate complex marketing objectives into automated solutions across multiple tools and channels.
  • Experience managing data integrity and ensuring high-quality CRM usage.
Responsibilities
  • Use Clay to identify and purchase high-quality contact lists and automate workflows to integrate these contacts into targeted campaigns seamlessly.
  • Design, implement, and maintain automated workflows across tools like HubSpot, Clay, and RB2B to drive user engagement, lead nurturing, and conversions.
  • Develop email sequences, including drip campaigns and reminders, tailored to each stage of the customer journey.
  • Create precise user segments based on behavior, demographics, and funnel stages to drive personalized engagement.
  • Conduct regular tests on subject lines, CTAs, content, and timing to optimize email performance.
  • Use data to evaluate the effectiveness of automation and campaigns, providing actionable insights to improve results.
  • Ensure seamless integration and optimal usage of platforms like HubSpot, Smartlead, and other GTM tools to maximize automation efficiency.
  • Work closely with product, marketing, and sales to align automation strategies with business goals and user acquisition objectives.

Truv provides a platform that allows financial organizations to access consumer-permissioned data, which includes income and employment verification, direct deposit switching, and employment history verification. The platform works by integrating various data sources, enabling organizations to make informed decisions while reducing risks and costs associated with customer acquisition and verification processes. What sets Truv apart from its competitors is its comprehensive access to all consumer-permissioned financial data sources, which allows for quicker launches and a more efficient workflow. The goal of Truv is to empower financial organizations to operate more confidently and effectively by providing high-quality data and tools that drive growth.

Company Stage

Series A

Total Funding

$27.7M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

5%

1 year growth

8%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Truv's partnerships streamline mortgage processes, reducing costs by 60-80% for lenders.
  • The platform supports 95% of the U.S. workforce, enhancing verification accuracy and speed.
  • Truv's integration with Fannie Mae's DU service offers lenders Day 1 Certainty.

What critics are saying

  • Increased competition from Plaid and Finicity threatens Truv's market share.
  • Data privacy concerns could arise due to handling sensitive financial information.
  • Economic downturns may reduce demand for mortgage-related verification services.

What makes Truv unique

  • Truv offers unmatched coverage with access to every consumer-permissioned financial data source.
  • Truv's platform integrates seamlessly with leading mortgage POS systems like Lodasoft and BeSmartee.
  • Truv provides a rich developer experience, enabling quick launches for financial organizations.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Paid Vacation

Professional Development Budget

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

INACTIVE