Full-Time
Growth Automation Manager
Confirmed live in the last 24 hours
Truv
51-200 employees
Consumer-permissioned data platform for finance
Compensation Overview
$70k - $90kAnnually
Mid
Remote in Canada
- 3+ years of experience in marketing automation, growth marketing, or a related role in B2B SaaS.
- Strong proficiency in HubSpot, with experience designing workflows and automating marketing tasks.
- Familiarity with Clay, RB2B, and email automation tools like Smartlead or similar platforms.
- Proven ability to execute and iterate on A/B tests and data-driven experiments.
- Strong analytical mindset with experience using SQL or spreadsheets to analyze campaign performance.
- Ability to translate complex marketing objectives into automated solutions across multiple tools and channels.
- Experience managing data integrity and ensuring high-quality CRM usage.
- Use Clay to identify and purchase high-quality contact lists and automate workflows to integrate these contacts into targeted campaigns seamlessly.
- Design, implement, and maintain automated workflows across tools like HubSpot, Clay, and RB2B to drive user engagement, lead nurturing, and conversions.
- Develop email sequences, including drip campaigns and reminders, tailored to each stage of the customer journey.
- Create precise user segments based on behavior, demographics, and funnel stages to drive personalized engagement.
- Conduct regular tests on subject lines, CTAs, content, and timing to optimize email performance.
- Use data to evaluate the effectiveness of automation and campaigns, providing actionable insights to improve results.
- Ensure seamless integration and optimal usage of platforms like HubSpot, Smartlead, and other GTM tools to maximize automation efficiency.
- Work closely with product, marketing, and sales to align automation strategies with business goals and user acquisition objectives.
Truv provides a platform that allows financial organizations to access consumer-permissioned data, which includes income and employment verification, direct deposit switching, and employment history verification. The platform works by integrating various data sources, enabling organizations to make informed decisions while reducing risks and costs associated with customer acquisition and verification processes. What sets Truv apart from its competitors is its comprehensive access to all available consumer-permissioned financial data sources, which allows for quicker launches and a more efficient workflow. The goal of Truv is to empower financial organizations to operate more confidently and effectively by providing high-quality data and tools that drive growth.
Company Stage
Series A
Total Funding
$27.7M
Headquarters
New York City, New York
Founded
2020
6 month growth
↓ -2%1 year growth
↑ 1%2 year growth
↑ 23%
Simplify's Take
What believers are saying
- Truv's partnerships with major platforms like BeSmartee and Floify enhance its market reach and operational efficiency.
- The company's integration with Fannie Mae's Desktop Underwriter service positions it as a key player in the mortgage industry, offering substantial cost savings per loan.
- Acquiring Credegraph expands Truv's capabilities in lending verification, providing a more comprehensive service to financial organizations.
What critics are saying
- The highly competitive market for financial data platforms could pressure Truv to continuously innovate to maintain its edge.
- Dependence on partnerships and integrations means any disruption in these relationships could impact Truv's service delivery.
What makes Truv unique
- Truv provides access to every consumer-permissioned financial data source available, setting it apart from competitors with limited data access.
- The platform's integration capabilities with leading POS and loan origination systems streamline the mortgage process, reducing costs and increasing efficiency.
- Truv's industry-leading coverage of 92% of the U.S. workforce and high verification accuracy rates offer a significant competitive advantage.
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