Marketing Generalist & Management·Posted on Nov 11·
Full-time$100k - $110k /yr
About the Job
Requirements
Six or more years of progressive experience in digital marketing, integrated campaigns, content marketing, or a related discipline.
Demonstrated experience leading multichannel digital programs and managing agencies, budgets, timelines, and cross-functional contributors.
Strong experience in content strategy, editorial planning, writing, editing, repurposing, and organic social content-calendar management.
Working knowledge of websites and content management systems, search engine optimization and answer-engine optimization, paid media, email, organic social, and partner media.
Experience using web and campaign analytics, testing, and conversion-rate optimization to improve results. Experience with Google Analytics 4 or comparable tools is expected.
A bachelor's degree in marketing, communications, business, journalism, or a related field, or an equivalent combination of education and relevant experience.
Responsibilities
Develop and lead an integrated digital marketing roadmap aligned with business priorities, priority markets, product launches, and growth objectives.
Translate audience, market, and product strategies into coordinated campaigns, channel plans, content requirements, and conversion paths.
Lead the digital and content components of campaigns from brief through launch, optimization, and performance review.
Define campaign audiences, messages, calls to action, testing priorities, and success measures with Product Marketing and Marketing Operations.
Own the content strategy, editorial calendar, and content architecture across priority audiences and stages of the specification and buying journey.
Create clear content briefs and direct the development of web pages, articles, case studies, email, video scripts, partner content, organic social content, and sales support materials.
Define the organic social content strategy, calendar, content pillars, cadence, briefs, and delivery schedule. Coordinate production and delivery with the Brand Design Group, which retains ownership of channel administration, publishing, and visual execution.
Set editorial standards for brand voice, clarity, accessibility, technical accuracy, search visibility, and content quality. Write or edit high-priority content when needed and guide content reuse across channels.
Own the marketing roadmap for campaign landing pages, focusing on discoverability, usability, and conversion.
Lead the strategic direction for search engine optimization, answer-engine optimization, paid media, email content, partner media, and conversion-rate optimization.
Set channel and content objectives, key performance indicators, and testing priorities. Use performance data to improve campaigns, content, digital experiences, and channel investment.
Manage media, agency, freelance, and content-production partners within approved budgets, scopes, timelines, and performance expectations.
Partner with Marketing Operations on campaign setup, marketing automation, tracking, data capture, lead processes, dashboards, attribution, and reporting.
Partner with Product Marketing on audience priorities, product positioning, technical claims, launch requirements, and subject matter expertise.
Coordinate with the Brand Design Group, Marketing Events and Programs, Sales, technical teams, subject matter experts, and external partners to deliver integrated programs on time.
Assist Marketing Events and Programs with the coordinated digital promotion of trade shows and regional support events.
Desired Qualifications
B2B marketing experience with complex, long-cycle buying journeys is strongly preferred.
Experience in architecture and design, building products, manufacturing, or another specification-driven market is an advantage.
A portfolio or relevant work samples are preferred.
Forms+Surfaces is a leading designer and manufacturer of architectural and site products used in high-profile commercial and public projects around the world. With more than 600 employees in the United States and internationally, our team includes professionals and craftspeople across numerous disciplines.
Position Overview Based in Phoenix or Pittsburgh and reporting to the Vice President of Marketing, the Digital Marketing Manager leads Forms+Surfaces' digital marketing and content strategy. This manager-level functional leadership role has no initial direct reports and works across Product Marketing, Marketing Operations, the Brand Design Group, Sales, and external partners. The role is responsible for integrated campaigns, content strategy, the website, search, paid media, email content, partner channels, and the organic social content calendar. Success is measured by relevant audience growth, engagement and conversion, content effectiveness, channel efficiency, and contribution to qualified demand.
Duties and Responsibilities Digital Strategy and Campaigns
Develop and lead an integrated digital marketing roadmap aligned with business priorities, priority markets, product launches, and growth objectives.
Translate audience, market, and product strategies into coordinated campaigns, channel plans, content requirements, and conversion paths.
Lead the digital and content components of campaigns from brief through launch, optimization, and performance review.
Define campaign audiences, messages, calls to action, testing priorities, and success measures with Product Marketing and Marketing Operations.
Content and Organic Social
Own the content strategy, editorial calendar, and content architecture across priority audiences and stages of the specification and buying journey.
Create clear content briefs and direct the development of web pages, articles, case studies, email, video scripts, partner content, organic social content, and sales support materials.
Define the organic social content strategy, calendar, content pillars, cadence, briefs, and delivery schedule. Coordinate production and delivery with the Brand Design Group, which retains ownership of channel administration, publishing, and visual execution.
Set editorial standards for brand voice, clarity, accessibility, technical accuracy, search visibility, and content quality. Write or edit high-priority content when needed and guide content reuse across channels.
Digital Experience and Performance
Own the marketing roadmap for Forms+Surfaces campaign landing pages, with a focus on discoverability, usability, and conversion.
Lead the strategic direction for SEO, answer-engine optimization, paid media, email content, partner media, and conversion-rate optimization.
Set channel and content objectives, key performance indicators, and testing priorities. Use performance data to improve campaigns, content, digital experiences, and channel investment.
Manage media, agency, freelance, and content-production partners within approved budgets, scopes, timelines, and performance expectations.
Cross Functional Leadership
Partner with Marketing Operations on campaign setup, marketing automation, tracking, data capture, lead processes, dashboards, attribution, and reporting.
Partner with Product Marketing on audience priorities, product positioning, technical claims, launch requirements, and subject matter expertise.
Coordinate with the Brand Design Group, Marketing Events and Programs, Sales, technical teams, subject matter experts, and external partners to deliver integrated programs on time.
Assist Marketing Events and Programs with the coordinated digital promotion of our trade show / regional support events
Qualifications
Six or more years of progressive experience in digital marketing, integrated campaigns, content marketing, or a related discipline.
Demonstrated experience leading multichannel digital programs and managing agencies, budgets, timelines, and cross-functional contributors.
Strong experience in content strategy, editorial planning, writing, editing, repurposing, and organic social content-calendar management.
Working knowledge of websites and content management systems, SEO and answer-engine optimization, paid media, email, organic social, and partner media.
Experience using web and campaign analytics, testing, and conversion-rate optimization to improve results. Experience with GA4 or comparable tools is expected.
Strong communication and collaboration skills, with the ability to set direction and influence teams without formal authority.
B2B marketing experience with complex, long-cycle buying journeys is strongly preferred. Experience in architecture and design, building products, manufacturing, or another specification-driven market is an advantage.
Bachelor's degree in marketing, communications, business, journalism, or a related field, or an equivalent combination of education and relevant experience. A portfolio or relevant work samples are preferred.
This is a professional / exempt position in an office setting with typical working hours of 8:00 am to 5:00 pm Monday through Friday. Forms+Surfaces also offers a hybrid work schedule program after completion of a probationary period and depending on level of experience and quality of performance. Some travel is necessary to ensure proper completion of projects.
Forms+Surfaces offers a competitive starting salary, excellent benefits including Health / Dental / Vision, 401K with progressive match, paid vacation and paid holidays, and a positive, productive working environment. Forms+Surfaces is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.