Full-Time

Content Marketing Manager

Confirmed live in the last 24 hours

Simply Business

Simply Business

501-1,000 employees

Provides tailored business insurance online

Fintech
Financial Services

Mid, Senior

Boston, MA, USA

Hybrid position based in Boston, MA.

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Social Media
Requirements
  • Five or more years of copywriting and/or content marketing experience in the technology and/or P&C insurance industry or with an agency.
  • Demonstrated success of content strategy development and implementation across multiple channels, including social media and content distribution networks.
  • Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers.
  • Comfortable working within a CMS and project management tools such as Monday.com or Trello.
  • Ability to build relationships with diverse cross-functional teams including senior managers, sales, product management, technology, insurance product, marketing operations, and more.
  • Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects with business objectives in mind.
  • Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment, willing to take logic-driven risks to innovate.
  • Interested in joining a high-performing team with a supportive and inclusive culture.
  • Bachelor's Degree
Responsibilities
  • Drive the content strategy, ideation and execution for Simply Business across our website as well as other key owned channels, including, but not limited to social media, YouTube, email, partnerships and paid sponsorships.
  • Generate awareness and interest in Simply Business through compelling content customized by audience and moment in their buying experience, attaching key metrics and expectations for various strategies and executions.
  • Reimagine the content on our marketing website assets (blog, product pages, landing pages, video, interactive assets) working with design, technology and engineering teams to bring it to life.
  • Develop and maintain an editorial calendar for new content creation and evergreen content 'refreshes', working with project management with an eye on work flow, bandwidth and talent utilization.
  • Manage a team of copywriters, who reside both internally and externally, serving as chief editor for all content.
  • Gather competitive and market insights that can shed light on customer needs and inform new areas of opportunity.
  • Translate complex insurance concepts into clear, concise, jargon-free language that is accessible to all types of small business audiences.

Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase policies through an online platform, which allows for quick adjustments to coverage as business needs evolve. Unlike many traditional insurance providers, Simply Business focuses on the unique requirements of small enterprises, making the insurance process straightforward and flexible. The company's goal is to be a reliable partner for small business owners, helping them protect their operations with tailored insurance solutions.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital insurance platforms boosts Simply Business's market potential.
  • Partnerships with organizations like Mind enhance Simply Business's community support initiatives.
  • Acquisition by Travelers strengthens Simply Business's financial and operational capabilities.

What critics are saying

  • Increased competition from insurtech startups may erode Simply Business's market share.
  • Economic uncertainty in the UK could reduce spending on business insurance.
  • Rising cyber insurance claims may lead to higher premiums, affecting pricing strategy.

What makes Simply Business unique

  • Simply Business offers tailored insurance for small businesses and landlords in the UK.
  • Their digital-first platform simplifies the insurance buying process for clients.
  • They provide a wide range of insurance products, including public liability and professional indemnity.

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