Simplify Logo

Full-Time

Content Marketing Manager

Confirmed live in the last 24 hours

Simply Business

Simply Business

501-1,000 employees

Provides tailored business insurance solutions

Financial Services
Fintech

Senior

Boston, MA, USA

Hybrid position based in Boston, MA.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • Five or more years of copywriting and/or content marketing experience in the technology and/or P&C insurance industry or with an agency.
  • Demonstrated success of content strategy development and implementation across multiple channels, including social media and content distribution networks.
  • Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers.
  • Comfortable working within a CMS and project management tools such as Monday.com or Trello.
  • Ability to build relationships with diverse cross-functional teams including senior managers, sales, product management, technology, insurance product, marketing operations, and more.
  • Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects with business objectives in mind.
  • Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment, willing to take logic-driven risks to innovate.
  • Interested in joining a high-performing team with a supportive and inclusive culture.
  • Bachelor's Degree
Responsibilities
  • Drive the content strategy, ideation and execution for Simply Business across our website as well as other key owned channels, including, but not limited to social media, YouTube, email, partnerships and paid sponsorships.
  • Generate awareness and interest in Simply Business through compelling content customized by audience and moment in their buying experience, attaching key metrics and expectations for various strategies and executions.
  • Reimagine the content on our marketing website assets (blog, product pages, landing pages, video, interactive assets) working with design, technology and engineering teams to bring it to life.
  • Develop and maintain an editorial calendar for new content creation and evergreen content “refreshes”, working with project management with an eye on work flow, bandwidth and talent utilization.
  • Manage a team of copywriters, who reside both internally and externally, serving as chief editor for all content.
  • Gather competitive and market insights that can shed light on customer needs and inform new areas of opportunity.
  • Translate complex insurance concepts into clear, concise, jargon-free language that is accessible to all types of small business audiences.

Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase coverage through an online platform, which allows for quick adjustments to policies as their needs change. This digital-first approach simplifies the insurance buying process and caters to the unique requirements of small business owners. Unlike many competitors, Simply Business focuses on delivering fast and flexible insurance solutions tailored to the specific needs of their clients, making them a valuable partner for those looking to protect their operations.

Company Stage

M&A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Travelers Companies, Inc. provides financial stability and potential for expanded resources and growth.
  • Initiatives like Business Boost and the Better for Business wellbeing hub demonstrate Simply Business's commitment to supporting small business owners beyond just insurance.
  • Their user-friendly online platform and ability to quickly adjust policies make them an attractive option for small business owners seeking flexible and efficient insurance solutions.

What critics are saying

  • The competitive landscape of the insurance market requires Simply Business to continuously innovate to maintain its edge.
  • Dependence on commissions from insurance providers could be a vulnerability if market conditions change or partnerships dissolve.

What makes Simply Business unique

  • Simply Business focuses exclusively on small businesses and landlords, offering tailored insurance products that meet their specific needs, unlike broader insurance providers.
  • Their digital-first approach simplifies the insurance buying process, providing quick and flexible solutions that are easily adjustable as business needs change.
  • Partnerships with organizations like Mental Health at Work and initiatives like Empowering Women in Business highlight their commitment to supporting the broader well-being of their clients.