Product Marketing Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 5,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We are looking for a Product Marketing Manager to join our Product Marketing Team. This role will report to VP Product Marketing & Customer Education.

Why is this role so important at Similarweb?
Your job will be to demonstrate how Similarweb solves marketing professionals’ most critical business questions. From the optimization of user acquisition to the epic transformation of your marketing strategy - Similarweb helps you win your market. We approach product marketing as a mission-critical opportunity to disrupt the market intelligence category, make our customers data-driven superheros, and ultimately let Similarweb’s actionable insights speak for themselves.

You will:

• Shape the voice and tell the story of Similarweb’s value to marketing teams across the world.
• Ensure the entire company speaks the same language when it comes to your product’s messaging and positioning. 
• Launch new products and features to the market. Including external communications and campaigns, sales collateral, sales enablement and usage monitoring.
• Ensure customer-facing teams are trained and ready to sell, and effectively communicate to customers.
• Closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies & plans.
• Drive new sales and post-purchase engagement and retention initiatives for your products and help educate and grow a healthy user base.

So, what will you be doing all day?

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

• • Build a deep understanding of our customers and their use cases, Similarweb’s value proposition, the market, and the competition to help drive customer engagement.
  • Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the Similarweb value in our customers’ language. 
  • Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
  • Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally. 
  • Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
  • Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product. 
  • Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.

This is the perfect job for someone who:

• At least 5+ years of experience in product marketing from a B2B SaaS company
• Previous experience working in the Apps intelligence space is a huge plus
• Captivating storytelling, superb communication and presentation skills
• Able to work independently and autonomously, focusing on key outcomes amidst competing priorities
• Team player, strong at facilitating alignment and building relationships across an organization
• Analytical thinker, excellent problem solving, planning and execution skills
• Motivated and hard working
• Ability to be flexible and adapt to change

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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