D

DriveWealth

Global B2B brokerage API platform

Product Marketing Lead

Product MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 5 years of experience in product marketing, product management, marketing, or sales enablement; the source qualification ends with “or,” so no additional alternative is specified.
  • Exceptional written and verbal communication skills, including the ability to make complex ideas clear and engaging.
  • Experience with market research, competitor analysis, and customer insight gathering.
  • Ability to monitor competitive offerings, positioning, and go-to-market strategies.
  • Experience creating presentations, sales materials, and other marketing content.
  • Familiarity with translating technical product capabilities into customer-focused value propositions.
  • Strong customer mindset and ability to connect business goals to meaningful customer outcomes.
  • Strong analytical, organizational, and project management skills.
  • Must be authorized to work in the United States for any employer without current or future visa sponsorship.
  • Must provide original documentation verifying legal work authorization on or before the first day of employment.

Responsibilities

  • Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics.
  • Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned.
  • Define launch tiers and tailor launch activities to the size and strategic importance of each release.
  • Develop and own positioning, value propositions, and messaging frameworks for each product.
  • Define target audiences, buyer personas, and key use cases.
  • Translate technical capabilities into clear, customer-focused benefits.
  • Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions.
  • Synthesize research into insights and recommendations for leadership and cross-functional partners.
  • Identify market trends, emerging opportunities, and unmet customer needs.
  • Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns.
  • Identify barriers to adoption and develop strategies to increase usage and customer value.
  • Create guides, tutorials, release notes, and customer announcements.
  • Create case studies, blog posts, white papers, webinars, and product videos.
  • Partner with Marketing to plan and execute integrated campaigns that support product goals.
  • Collaborate with design, content, and demand generation teams to produce high-quality assets.

About the Company

DriveWealth

Global B2B brokerage API platform

DriveWealth provides a global Brokerage-as-a-Service (BaaS) fintech platform that lets banks, broker dealers, asset managers, digital wallets, and consumer brands add investing and trading to their offerings. It does this through APIs that partners integrate into their own products, providing a modern toolkit to support traditional investment workflows and newer ideas like rounding up purchases into fractional-share ownership. Compared with competitors, DriveWealth differentiates itself by its broad B2B focus and extensible API platform that enables a wide range of partner integrations, from traditional investment processes to micro-investing features, all under a scalable, partner-first model. The company's goal is to help partners embed investing experiences into their services and generate revenue by charging fees for access to its platform and services.

Company size
201-500
Company stage
Series D
Total funding
$552.8M
Headquarters
New York City, New York
Founded
2012

Recently Posted Jobs

Explore more opportunities at DriveWealth

See more jobs