Director Go-to-Market
Oracle
Director Go-to-Market
Oracle
Builds databases, business apps and cloud services
Oracle Health is seeking a Director, Go-to-Market, Oracle Health Product Suite to drive commercialization of core provider-facing solutions, including Oracle Health’s ambulatory and acute EHR, Patient Portal, Patient Administration, revenue cycle adjacencies, and emerging agentic AI capabilities. This role will focus on translating product priorities into clear go-to-market execution, including sales plays, customer targeting, pricing and packaging, enablement, launch readiness, field adoption, and international GTM execution.
The individual will partner across product, sales, finance, operations, consulting, customer success, legal/compliance, regional teams, and leadership to ensure Oracle Health’s product capabilities are packaged, positioned, and activated effectively across U.S. and international markets. The role will develop practical commercial motions for health systems, hospitals, ambulatory providers, and other healthcare delivery organizations, with a focus on helping the field understand where to lead, how to bundle offerings, how to articulate value, and how to drive adoption across Oracle Health’s broader product suite.
Key Responsibilities
• Develop go-to-market approaches for Oracle Health provider-facing products, including ambulatory and acute EHR, Patient Portal, Patient Administration, agentic AI capabilities, revenue cycle adjacencies, and related health system solutions.
• Build sales plays that translate product priorities into specific commercial motions, target segments, buyer personas, account triggers, use cases, messaging, and field actions.
• Lead pricing and packaging workstreams in partnership with product, finance, sales, and leadership teams, including bundle design, offer structure, packaging logic, and commercial readiness.
• Define customer targeting inputs for GTM execution, including priority customer types, buyer roles, adoption pathways, cross-sell / upsell opportunities, and product attachment opportunities.
• Support international GTM planning by adapting sales plays, packaging, enablement, and launch materials for regional market needs, buyer dynamics, and commercial priorities.
• Create sales enablement materials, field playbooks, executive narratives, customer-facing messaging, objection-handling guides, launch materials, and internal training content.
• Support product launches and major commercial initiatives by coordinating GTM planning, field readiness, enablement timelines, stakeholder alignment, and execution milestones.
• Partner with sales, account, regional, and product teams to improve field adoption, incorporate customer and field feedback, and refine packaging, enablement, and launch execution.
• Define and track GTM execution metrics, including enablement adoption, sales play usage, pipeline contribution, attach rates, bundle performance, product adoption, and field feedback.
Required Qualifications
• Bachelor’s degree or higher in Business Administration, Healthcare Administration, Health Informatics, Public Health, Information Systems, Economics, Engineering, Data Analytics, or a closely related field.
• 10+ years of progressive experience in healthcare technology, enterprise software, provider technology, EHRs, go-to-market strategy, sales strategy, commercial operations, pricing and packaging, or product commercialization.
• Demonstrated experience building sales plays, GTM plans, enablement materials, launch plans, customer messaging, targeting frameworks, or commercialization programs for complex B2B or enterprise software products.
• Experience leading pricing, packaging, bundling, offer design, attach strategies, or commercial model workstreams for SaaS, enterprise software, healthcare technology, or platform products.
• Strong understanding of healthcare provider workflows across ambulatory and acute care settings, including EHR workflows, patient engagement, patient access, scheduling, registration, clinical documentation, administrative workflows, revenue cycle touchpoints, and AI-enabled workflow automation.
• Ability to translate complex product capabilities into clear sales messaging, customer value propositions, field guidance, enablement content, and leadership-ready materials.
• Experience supporting GTM execution across multiple geographies, regions, or market segments, including adapting commercial materials for local buyer needs and field motions.
• Strong cross-functional leadership skills, with experience influencing product, sales, finance, operations, implementation, customer success, legal/compliance, regional, and executive stakeholders.
• Excellent executive communication, structured problem-solving, project management, and stakeholder management skills.
Preferred Qualifications
• Advanced degree preferred, such as an MBA, MHA, MPH, MS in Health Informatics, MS in Information Systems, or related graduate degree.
• Experience commercializing ambulatory EHR, acute EHR, patient portal, patient access, patient administration, clinical workflow, revenue cycle, healthcare AI, or provider enterprise software products.
• Experience supporting field teams through sales enablement, product launches, account targeting, bundled offers, pricing guidance, and sales play execution.
• Familiarity with revenue cycle workflows and commercial adjacencies, including registration, scheduling, eligibility, authorization, billing handoffs, denials, patient financial experience, and provider administrative workflow modernization.
• Experience supporting international or multi-region GTM for healthcare technology, enterprise software, or provider-facing platforms.
• Familiarity with Oracle Health, Epic, MEDITECH, athenahealth, ambulatory and acute EHR markets, patient engagement platforms, revenue cycle solutions, AI-enabled clinical workflow tools, and broader provider technology buying dynamics.
Disclaimer:Oracle builds databases, business applications, and cloud infrastructure for companies and public-sector organizations. Oracle Database stores and processes business data, while Oracle Cloud Infrastructure provides computing, storage, and networking for applications and AI workloads. Fusion Cloud Applications support finance, human resources, supply chains, and customer service, helping businesses manage everyday operations and reporting. Customers pay for cloud subscriptions and usage, software licenses, support, hardware, and consulting, with deployment options in Oracle's cloud or their own data centers. Oracle was founded in 1977 and is headquartered in Austin, Texas.
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