Lead Data Scientist
Smadex
Lead Data Scientist
Smadex
Mobile-first programmatic advertising DSP platform
Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by cutting-edge data architecture and predictive analytics trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).
As our Lead Data Scientist (Data & CTV) based in our New York office, you will act as the technical anchor and people lead for our US analytics expansion. In this hybrid player-coach role, you will hire and lead a team of data professionals while remaining hands-on with high-impact initiatives across programmatic auction dynamics, identity, incrementiality and our rapidly expanding Connected TV (CTV) product line.
You will bridge deep statistical analysis with strategic product decisions, partnering directly with Product Management, Engineering, and Global Data teams to establish rigorous standards for data quality, auction mechanics, and performance analytics.
Smadex is a mobile-first programmatic advertising platform for performance, direct response, and brand campaigns across in-app, mobile web, and Connected TV. It uses a machine learning-assisted bidding engine that optimizes the mix of creative assets, audience targeting, and price in real time, processing over a million bid requests per second with support for first- and third-party data, fraud protection, brand safety, and multi-dimensional reporting. It offers end-to-end campaign management in self-serve or managed modes, with a pricing model based on a minimum budget plus a percentage fee and flexible dCPM aligned to CPA and CPI goals; after adopting RTB it expanded globally and was acquired by Entravision in 2018, becoming part of the Headway unit. Its goal is to help advertisers acquire high-quality users, improve retention, and increase return on ad spend while safeguarding brand safety across mobile and connected TV channels.
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