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Entrata collaborates with OpenAI to define the future of Autonomous Property Management. New agreement with OpenAI brings additional AI agents to rental housing at scale, transforming how properties operate and how residents experience their homes. June 07, 2026 19:00 ET | Source: Entrata LEHI, Utah, June 07, 2026 (GLOBE NEWSWIRE) - Entrata, a leading operating system for the multifamily industry, today announced a long-term strategic collaboration with OpenAI to define the future of Autonomous Property Management(TM). Under the agreement, Entrata will gain expanded access to OpenAI's frontier AI models to enhance its existing agents and accelerate development of new autonomous capabilities. For property teams, this will mean more efficient operations across leasing, resident communications, maintenance coordination, accounting, payments, operations, and portfolio management. For residents, it will mean faster service, more responsive communication, and a better living experience. Entrata will also expand its use of OpenAI tools, including plans to make Codex available to employees across the company, as teams use AI agents in their day-to-day work across product development, engineering, and business operations. The agreement brings together OpenAI's advanced AI models with Entrata's platform and deployed suite of AI agents. Leveraging OpenAI's models, Entrata will work to reimagine how rental housing is operated, moving beyond traditional software workflows toward autonomous systems that can execute tasks, make recommendations, and help property teams operate with greater efficiency and scale. The agreement is designed to benefit residents, operators, owners and vendors. For the millions of residents living in Entrata-managed properties, the agreement is focused on delivering faster service, more seamless interactions, and housing experiences that work around their lives. "We're proud to support Entrata as they deploy agents across their operating system and transform how work gets done in the multifamily industry," said Denise Dresser, Chief Revenue Officer at OpenAI. "With models like GPT-5.5 and tools like Codex, Entrata can empower employees with new AI capabilities that drive more efficient operations and deliver higher levels of customer satisfaction." Entrata serves approximately 2.5 million apartment units through its unified operating system, which connects leasing, resident experience, payments, accounting, facilities, and property operations into a single platform. The company has already deployed end-to-end AI agents across leasing, maintenance, payments, and renewals, and continues to expand autonomous capabilities across its platform. "We believe that artificial intelligence represents the most important platform shift since the internet," said Adam Edmunds, Chief Executive Officer of Entrata. "There's a lot of repetitive work in property management. For twenty years, property management software assisted with that work. The next generation will own it, so property teams can focus on their residents. We've been building toward this moment, and with OpenAI, we're not just participating in that future. We will help define it." As part of the agreement, Entrata plans to expand its broad portfolio of AI agents across the full resident lifecycle, from first inquiry through move-out, with a focus on capabilities that improve outcomes for both property teams and the people who call their communities home. About Entrata Entrata is a leading operating system for multifamily communities worldwide. Since 2003, Entrata has delivered innovative property management software spanning the entire leasing lifecycle. Today, Entrata serves millions of residents across communities globally. Learn more at www.entrata.com. Media Contact Devin Getz [email protected]

Tenants file class action against rent reporting software in new front in fight against rental junk fees. June 1, 2026 Yesterday, advocates from Towards Justice and Kelly Guzzo, PLC filed a nationwide class action lawsuit against property management technology (or "proptech") company Entrata, Inc., alleging that Entrata's RentPlus rent reporting product uses a deceptive auto-enrollment scheme to charge tenants rental junk fees while providing lucrative kickbacks to participating landlords. While Entrata touts RentPlus to young and low-income tenants as a way to build credit and improve credit scores, its marketing to corporate landlords highlights how RentPlus's opt-out model dramatically increases enrollment and drives profit. Plaintiffs Uriah Fish and Kelley Rowan allege that they were deceptively enrolled in RentPlus, which claims to report tenants' on-time rent payments to major credit bureaus to improve consumers' credit scores in exchange for a monthly fee, as part of signing their lease. According to the filing, Entrata's own case studies boast that enrollment and profit exploded when the company stopped letting renters opt into the product and instead required them to affirmatively opt out to avoid being charged. The complaint alleges that Entrata, which filed for an IPO last Thursday, violates laws like the Credit Repair Organizations Act ("CROA") that were designed to protect consumers from deceptive practices regarding credit repair products, ensure they have clear, accurate information when considering whether to purchase a service claiming to improve credit, and prevent credit repair companies for charging customers before providing them with services. "I was shocked when I found out I had been automatically enrolled in RentPlus," said plaintiff Kelley Rowan. "I would have never signed up for RentPlus willingly had I known about it when I signed my lease, especially given the already outrageous number of fees I am being charged. Knowing now that my apartment management company gets a kickback from automatically enrolling its residents in RentPlus makes me feel even more like I'm being taken advantage of." "Landlords across the company increasingly see tenants as a captive audience they can milk for profit, burying them in junk fees for products they do not need and often don't even realize they're paying for," said Toree Lindblad, an attorney at Towards Justice. "At a time when many are struggling to pay rent, it's critical that tenants understand what they're paying for and can make an informed choice about what they need." This case advances Towards Justice's broader efforts to address the crisis in affordable housing for tenants in Colorado and nationwide. Related advocacy includes support for HB25-1090, Colorado's junk fee law and Towards Justice's work on class action litigation, including Collins v. Greystar, challenging the imposition of allegedly illegal junk fees by the corporate landlord and property management firm Greystar.

Agora partners with Entrata to expand investment management capabilities for multifamily owners. Discover what Agora can do for you. New integration delivers real-time financial visibility, automated reporting, and centralized ownership data within the Entrata platform Bringing investment management directly into Entrata. Entrata, a leading AI-powered operating system for the multifamily industry, today announced a new partnership with Agora, a purpose-built investment management platform for real estate owners and operators. The integration brings investment management functionality directly into the Entrata platform, allowing customers to work with their investment and ownership data alongside their core property operations. Automating reporting and reducing manual workflows. Through the partnership, ownership and investment data from Agora can be securely integrated into Entrata's unified data layer for each customer at the customer's discretion, allowing operators to track owners and portfolio-level financials in real time. This centralized approach enables teams to connect financial systems across their portfolios while reducing manual reporting workflows and administrative overhead. All data sharing and usage is managed in accordance with client permissions and applicable privacy and compliance standards. "As owners demand greater transparency and faster access to financial information, operators need modern tools that connect investment management directly to day-to-day operations," said Stephanie Fuhrman, Industry Strategist and SVP of Corporate Development at Entrata. "By partnering with Agora, we're extending Entrata's platform to support real estate investment management at scale, giving our customers a powerful, integrated way to serve owners while simplifying complex reporting requirements." Closing the gap between operations and investment management. Agora's platform is designed for real estate investment management, and supports many asset classes and management needs, including multifamily owners and operators. The integration automates the delivery of financial reports required by owners and investors, ensuring consistent and accurate reporting across portfolios. With real-time access to their financial data, owners gain clearer insights into performance while operators reduce reliance on spreadsheets and disconnected systems. "Multifamily real estate has evolved into a sophisticated asset class, yet much of the industry still manages investment reporting manually," said Bar Mor, CEO and co-founder of Agora. "Operators shouldn't have to choose between operational efficiency and investor transparency. By integrating Agora's investment management data within Entrata's platform, we're closing that gap and setting the standard for how real estate firms connect operations in a unified workflow." Building the future of real estate investment management. As ownership structures grow more complex and investor expectations increase, operators are rethinking how operational and investment data should work together across their portfolios. This integration is available today, extending Entrata's platform to support investment management alongside core property operations. By unifying ownership data, financial systems, and reporting within a single operating system, Entrata and Agora are helping multifamily teams reduce complexity, improve accuracy, and deliver a more transparent experience for owners and investors. Taylor is the Content Marketing Coordinator at Agora. With a background in journalism, she brings experience from both the news and fintech industries to craft compelling content that supports brand storytelling and customer engagement. She currently develops and manages marketing content across channels.