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Apple and Google are joining forces. A new HDR standard for movies is being established. Table of contents: The HDR technology market has long been dominated by a few well-known standards, such as Dolby Vision and HDR10+. However, a new player developed by the largest technology companies in the world may soon join this group. Apple and Google unexpectedly joined forces with NBCUniversal to create their own solution for displaying high dynamic range images. The result of this collaboration is Eclipsa Video, a new standard aimed at improving the quality of video content on various devices. The project could significantly impact the future of the HDR market and trigger further changes in the multimedia industry. Eclipsa Video is designed to improve image quality on any screen. The new standard has been developed based on the SMPTE ST 2094-50 specification. Although the technical name may not mean much to the average user, its purpose is to significantly enhance the way HDR content is displayed. According to Google, the technology is designed to make films look as close as possible to the creators' vision, regardless of the device type or lighting conditions. Advanced metadata transmitted alongside the video material plays a key role here. The first mechanism establishes a common reference point for image brightness. This allows standard content and HDR materials to be displayed on the same screen without issues related to incorrect brightness levels. The second solution enables dynamic adjustments of the image to the capabilities of a specific display. If the screen cannot achieve very high brightness, the system intelligently modifies the presentation of individual image elements. This helps preserve details in both bright and dark sections of the scene. In theory, users will receive a more consistent experience, regardless of the equipment they are using. This is particularly important at a time when content is viewed on dozens of different types of devices. Therefore, Eclipsa Video is intended to function as a universal set of instructions to help screens correctly interpret HDR materials. Do Dolby Vision and HDR10+ have reasons to be concerned? The emergence of a new standard has immediately raised questions about its impact on the current market leaders. Many observers view ChooseTV as a potential alternative to Dolby Vision, just as previously ChooseAudio was supposed to be a response to Dolby Atmos. The situation is further complicated by the fact that an organization responsible for the administration of the new solution, HDR10+, although the standard itself was developed in collaboration with Apple and Google. At this moment, it is still unclear how the cooperation between the various HDR formats will look. The market has already gotten used to the functioning of several competing standards simultaneously, so a similar scenario is very likely this time as well. The direction of implementing the new technology is also interesting. The first devices supporting ChooseTV are expected to appear in the smartphone, tablet, and computer segments. Televisions will receive support only at a later stage of the project's development. Google also confirmed that the standard would be integrated with the Chrome browser. There are also speculations in the industry that ChooseTV may be linked to the development of a new generation of video codecs created by the Alliance for Open Media. If these assumptions are confirmed, the technology could play a significant role in the future of internet streaming. For now, the project remains in its early development phase, but the involvement of Apple and Google makes it worth closely following its further developments. Eclipsa Video is a new HDR standard developed jointly by Apple, Google, and NBCUniversal. The technology aims to improve the way HDR content is displayed by using intelligent metadata that adapts the image to the capabilities of a specific device. Initially, the solution will be available on smartphones, tablets, and computers, and only later on televisions. Although many questions remain unanswered, Eclipsa Video could become one of the most important HDR formats on the market in the future. Redakcja Choose TV ChooseTVteam-title

Screen International's Global Production Awards reveal 2026 winners. Fourth annual ceremony was held at mademoiselle gray plage barrière in cannes. The GPAs, presented by Screen International in association with sister brands Screen Global Production and Broadcast, again celebrated outstanding and sustainable work from the world of film and TV production, locations and studios around the globe. The awards also included an impact leadership award for the second year in a row. The winners included Knockonwood and Searchlight Pictures's Rental Family, which collected the award for Outstanding Use of Locations while filming in Japan. NBCUniversal won two sustainability prizes, taking both the Sustainable Production Award - Film for Jurassic World Rebirth, and the Sustainable Production Award - TV for drama series All Her Fault. The Nordic Ecological Standard won the Sustainability Initiative prize. The awards for the film commissions went to California Film Commission in the state, province and country category, and Canada's Toronto Film Office for best city/region. Toronto also won the City Of Film award In the location categories, the UK's Longcross South Studios' Underwater Stages won the Location of the Year - Site/Man-Made prize, while Norway's Svalbard won the Location of the Year - Natural award. Vancouver Film Studios picked up the Studio of the Year prize. Lemonade from Ireland's Underground Films in co-production with Rocliffe collected the Diversity, Equity and Inclusion Award. The Dallas Film Commission's Pegasus Media Project took home the Economic & Social Impact Award. The Impact Leadership Award, which recognises individuals making a measurable difference in their roles, went to Jayne Foley of Ireland's Fresh Film. Netflix was awarded the GPA's Special Recognition Award. Judges for the fourth GPAs include Andy Harries, executive chairman of Left Bank Pictures and producer The Crown; Tamara Tatishvili, head of International Film Festival Rotterdam's Hubert Bals Fund; Yasmine Lintmeijer, head of Disney Studios Australia; and Melissa Heuer, principal for economic development policy at Amazon MGM Studios. This year's edition was partnered by Brand South Africa, the official marketing agency of South Africa; Eastern Europe-wide independent production service company Family Film Entertainment; and Milk & Honey Production, the US and Europe-based film and commercial production services partner. The Global Production Awards are supported by UK-based screen consultancy firm Olsberg SPI. Full list of winners City Of Film - Toronto, Canada (City of Toronto) Diversity, Equity & Inclusion Award - Lemonade (Underground Films, in co-production with Rocliffe, Ireland) Economic & Social Impact Award - Pegasus Media Project (Dallas Film Commission, US) Emerging Location - Fort Worth, Texas (Fort Worth Film Commission, US) Film Commission Of The Year (City/Region) - Toronto Film Office (Canada) Film Commission Of The Year (State, Province & National) - California Film Commission (US) Impact Leadership Award - Jayne Foley, Fresh Film (Ireland) Location Of The Year (Site/Man-Made) - Underwater Stages, UK (Longcross South Studios) Location Of The Year (Natural) - Svalbard, Norway (Arctic Film Norway) Studio Of The Year - Vancouver Film Studios (Canada) Sustainability Initiative- NES - Nordic Ecological Standard (The Nordics) Sustainable Production Award (Film) - Jurassic World Rebirth (NBCuniversal, US) Sustainable Production Award (TV) - All Her Fault (NBCUniversal, US) Outstanding Use Of Locations - Rental Family, Knockonwood & Searchlight Pictures Special Recognition Award - Netflix