Head of Marketing and Communication

Job Purpose:
To develop and drive the implementation of the marketing and corporate communications strategy in coordination with the Commercial & Events Manager and other stakeholders in order to drive revenue growth, enhance Al Shaqab market position, reinforce Al Shaqab brand identity as well as to maintain positive relations and image with key stakeholders.

Key Result Areas:
 Develop and implement Al Shaqab Marketing and Communications Strategy to help grow awareness, increase footfalls and generate revenue for Al Shaqab.
 Develop strategies to build, enhance, and position Al Shaqab’s brand image to ensure its effectiveness, promote recognition and perception of Al Shaqab.
 Develop, plan, and implement the Marketing and Communications Plan in line with Al Shaqab strategic objectives and targets by coordinating with others within the Commercial Dept. and top management.
 Develop and manage the Social Media Plan and approve all its contents to reach highest efficiency and effectiveness to raise Al Shaqab profile, events and activities. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep ahead.
 Promote the brand name through formulated advertising and public relations campaign and plan and reinforce the corporate identity. Oversee all press releases and maintain a constant supply of articles for media partners.
 Manage the design, production, distribution, promotion & advertisement materials, to create awareness and target ideal customers to Al Shaqab. Drive innovative Graphic Design that enables Al Shaqab, to inform, persuade, direct, organize, entertain, and attract attention.
 Ensure consistent and integrated identity of Al Shaqab print out materials such as invitations, newsletters, flyers, posters, informational brochures, and Al Shaqab email in Arabic and English, in collaboration with other stakeholders.
 Oversee conduct of regular Marketing Analysis on customer/market needs versus Al Shaqab products and services offering, to recommend marketing strategy and approach. Keep abreast with market trends and activities around the Equestrian industry and markets in which Al Shaqab participates.
 Monitor clients’ satisfaction and develop appropriate systems to capture and respond to clients and market’s sentiments about Al Shaqab products and services to ensure customer satisfaction.
 Establish and monitor Key Performance Indicators (KPIs) in line with Commercial Dept. strategic objectives for the marketing and communications unit and ensure that they are met.
 Recommend and implement Marketing Policies and Procedures, recommend updates as needed, and standardize as appropriate.Manage the contract, relationship, and resources provided by third party advertising/marketing agencies and/or consultants.
 Perform other duties within the scope and the spirit of the business nature, job purpose, the title of the post and its grading and other reasonable tasks as assigned by supervisor.

Minimum Knowledge, Skills & Experience:
 Bachelor’s degree in Marketing, Mass Communications, Public Relations or equivalent. Other professional qualifications in marketing (or a Master’s degree) are desirable.
 6-8 years of relevant full-time work experience with proven track record of effective communications in large-scale projects.
 Professional knowledge in marketing concepts, techniques and methods.
 Strategic thinking skills, with the ability to come up with effective plans in line with Al Shaqab's objectives, set goals and determine priorities.
 Analytical skills, with ability to solve problems quickly and effectively by breaking down complex problems into single and manageable components.
 Ability to create stories and write and edit press releases.
 Work effectively under pressure to meet deadlines with exceptional organisational and time management skills.

Ability to use technology and special software effectively to promote marketing, communications, and sale goals.
 Familiarity with Al Shaqab unique markets is an advantage.
 Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely;
 Proficiency in MS Office applications