C

Cisco

Makes networking gear and security software

Field and Partner Marketing Manager

Marketing Generalist & ManagementPosted on Nov 12
Full-time

About the Job

Requirements

  • At least five years of B2B marketing experience across field marketing, demand generation, customer marketing, or partner/channel marketing in the technology sector.
  • Demonstrated experience using data analytics and modern AI-driven tools to develop, implement, and refine marketing strategies that support sales pipeline goals.
  • Proven track record of cross-functional collaboration with sales teams and channel partners to build joint demand generation and customer engagement plans.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent practical experience.
  • Project and budget management skills, with the ability to prioritize multiple concurrent initiatives and analyze return on investment in a fast-paced environment.

Responsibilities

  • Lead high-impact field marketing while providing strategic marketing guidance and co-marketing mentorship to Canadian channel partners.
  • Serve as a strategic partner to regional sales leadership.
  • Drive integrated, full-funnel campaigns and account-based marketing activations, leveraging analytics, intent data, and AI tools to identify opportunities and optimize performance.
  • Develop joint go-to-market strategies with channel partners.
  • Drive audience acquisition for premier events.
  • Manage budgets, vendors, compliance, and return on investment.
  • Foster an inclusive, collaborative culture grounded in empathy, active listening, and respect for diverse perspectives.

Desired Qualifications

  • Solid understanding of the Canadian IT and enterprise landscape, including familiarity with Canadian Tier 1 partners and service providers.
  • Hands-on experience with account-based marketing platforms and Salesforce to drive targeted customer engagement.
  • Proficiency in marketing automation platforms such as Eloqua or Marketo, and modern marketing technology suites.
  • Storytelling and messaging skills to translate business challenges into actionable, compelling marketing plans.
  • Bilingual proficiency in English and French to communicate effectively across the Canadian market.

About the Company

Cisco

Makes networking gear and security software

Cisco makes the switches and routers that connect offices, data centers, and cloud services, and it also sells cybersecurity tools and Webex video meetings to businesses and governments. It was one of the first companies to sell routers that let different kinds of computer networks exchange data, and in 2000 it briefly became the world's most valuable company. Customers run its network gear, from Wi-Fi access points to AI data center systems, with Cisco software that sets up and secures the network, while its Splunk unit searches computer logs to catch outages and attacks. Cisco earns money from hardware sales, software subscriptions, and support contracts. It was founded in 1984 and is based in San Jose, California.

Company size
10,001+
Company stage
IPO
Headquarters
San Jose, CA
Founded
1984

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