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LV Collective

Nationwide real estate investment, development, management

Director of New Development - Sales & Leasing

Real Estate SalesUpdated on Nov 5
Full-timeAustin, TX, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in Business, Marketing, Real Estate, Hospitality, or a related field is preferred.
  • At least 7 years of progressive experience in student housing leasing, sales leadership, new development, or multifamily property operations.
  • Proven experience overseeing successful student housing lease-ups, including pre-leasing strategy, market launches, and leasing team development.
  • Demonstrated success leading high-performing sales teams and driving measurable improvements in leasing velocity, conversion, and revenue.
  • Strong understanding of student housing leasing cycles, market dynamics, competitive positioning, and revenue management.
  • Experience recruiting, training, and developing onsite leasing teams.
  • Experience working across multiple communities or markets simultaneously.
  • Experience partnering with development, construction, design, and investment teams on pre-development planning, including temporary leasing office site selection, product input, and delivery timelines.
  • Proficiency with property management systems, specifically Entranta, customer relationship management platforms, leasing analytics, and Microsoft Office, particularly Excel.
  • Ability and willingness to travel regularly to communities across the country.
  • Ability to motivate, develop, and hold sales teams accountable for results.
  • Ability to anticipate challenges and identify new opportunities strategically.
  • Strong analytical skills and ability to turn complex leasing data into clear business decisions.
  • Confidence presenting to executive leadership, investors, and cross-functional stakeholders.
  • A results-driven approach with a strong sense of ownership and urgency.
  • Resourcefulness in developing approaches to sales, marketing, and leasing challenges.
  • Ability to manage competing priorities, multiple developments, and aggressive timelines while maintaining attention to detail.
  • Passion for coaching, mentoring, and developing salespeople.
  • Ability to build strong partnerships across departments.
  • Comfort operating in a fast-paced environment where priorities evolve and new opportunities emerge.

Responsibilities

  • Lead leasing strategy and execution for new development communities from pre-leasing preparation through initial stabilization, achieving leasing velocity, revenue performance, and occupancy goals.
  • Develop proactive strategies that anticipate market shifts, competitive pressures, and customer behavior.
  • Track leasing performance for each community, including lead generation, traffic, conversion rates, pricing, availability, leasing velocity, and competitive positioning.
  • Establish sales goals, performance benchmarks, and accountability measures, and identify opportunities to accelerate leasing and improve team effectiveness.
  • Develop and execute property-specific leasing plans, promotional strategies, and sales initiatives.
  • Identify performance gaps and implement solutions to overcome objections, improve conversion, and maintain momentum.
  • Introduce sales techniques, tools, technologies, and experiences to improve performance across the portfolio.
  • Recruit, select, onboard, and develop leasing talent, particularly college students for part-time leasing positions in each market.
  • Directly manage and develop the National Salesperson and Manager of New Development, establishing priorities, accountability, and professional growth opportunities.
  • Refine sales training programs, processes, and strategies across the sales organization.
  • Create ongoing sales training, role-playing, coaching, and performance feedback for team members.
  • Identify high-potential team members and create opportunities for growth, leadership development, and career advancement.
  • Engage with onsite teams, observe leasing interactions, review sales performance, and provide hands-on coaching.
  • Partner with marketing to develop go-to-market strategies that build brand awareness and position each development in its market.
  • Collaborate on launch campaigns, grassroots marketing, partnerships, events, and activations that connect with target audiences and drive qualified traffic.
  • Establish leasing timelines, sales goals, staffing plans, training schedules, launch budgets, initial pricing and revenue management strategy, and operational readiness milestones for each launch.
  • Study each market's student population, competitive landscape, customer preferences, and leasing decision drivers; partner with marketing to define resident personas and target audiences.
  • Evaluate lead quality, campaign effectiveness, prospect engagement, and conversion performance with marketing leadership, ensuring marketing investments support leasing results.
  • Shape the prospective resident journey from initial brand discovery and inquiry through touring, follow-up, application, and lease signing.
  • Partner with asset management and operations leadership to evaluate rental rates, concessions, leasing velocity, and revenue opportunities.
  • Analyze market conditions, competitive supply, floor plan demand, availability, and customer feedback to recommend pricing and leasing strategies.
  • Present data-driven recommendations for pricing adjustments, sales incentives, promotions, and other initiatives to improve leasing performance and revenue.
  • Work with the Manager of New Development and cross-functional teams to review floor plans, unit mix, pricing structures, leasing materials, and property-specific selling points.
  • Monitor competitive developments, market leasing trends, new supply, and emerging sales strategies.
  • Recommend strategies that achieve leasing goals while protecting long-term revenue performance and property positioning.
  • Oversee development and implementation of sales resources, property information, training materials, leasing processes, and systems for community launches.
  • Coordinate with marketing, development, construction, operations, and asset management teams to align launch priorities, timelines, and performance expectations.
  • Plan staffing, training, budgets, and launch plans across the development pipeline, including projects opening this year and projects one to two years or more in the future.
  • Partner with the site selection team to choose leasing office locations based on visibility, foot traffic, campus proximity, and pre-leasing timing; coordinate with construction and interior design to deliver offices on schedule, incorporating leasing input into layout, finishes, and tour paths.
  • Review floor plans with the Manager of New Development and develop consolidation and rate-setting strategies using leasing data, competitive pricing, and customer feedback.
  • Visit prospective markets with the investments team to assess student populations, competitive supply, and leasing conditions for underwriting and launch planning.
  • Identify potential launch challenges, resource needs, and operational gaps before they affect leasing performance.
  • Establish scalable processes and best practices while tailoring execution to each community's market and customer base.
  • Communicate leasing performance, strategy, results, opportunities, and challenges to company leadership and investment partners.
  • Translate leasing data, customer feedback, competitive intelligence, and onsite observations into actionable insights.
  • Provide regular updates on leasing velocity, lead flow, conversion trends, pricing recommendations, marketing effectiveness, and progress toward lease-up goals.
  • Identify opportunities and present recommendations supported by data, market knowledge, and firsthand feedback.
  • Monitor prospect feedback, objections, competitor choices, and opportunities to improve the customer experience.
  • Establish communication and reporting expectations across teams so priorities remain aligned and results are measurable.
  • Assist with other duties and special projects as assigned.
  • Work late or on weekends when required.
  • Travel to new development communities and markets as needed to support property launches, team development, and leasing performance.

Desired Qualifications

  • Experience successfully leading multiple ground-up student housing developments through pre-leasing and stabilization.
  • Experience building or significantly improving a sales training program across multiple communities.
  • Experience developing creative leasing strategies that substantially outperform market expectations.
  • Understanding of how sales, marketing, pricing, and revenue management work together.
  • Ideas or experience involving technology, artificial intelligence, customer relationship management automation, sales enablement, or customer experience.
  • Experience launching properties in highly competitive university markets.

About the Company

LV Collective

Nationwide real estate investment, development, management

LV Collective is a real estate investment firm based in Austin, Texas. It acquires, develops, and manages properties across the United States, focusing on student housing, multifamily, mixed-use, and office assets. The company operates by buying sites, developing or repositioning them as needed, and then managing the properties to generate income and value for investors. LV Collective’s portfolio exceeds $6 billion in assets, reflecting a nationwide scale and a hands-on approach from purchase through asset management. Compared with its competitors, LV Collective distinguishes itself by pursuing high-quality locations and a broad mix of property types under one umbrella, enabling an integrated workflow from acquisition to development to day-to-day management. Its goal is to build and maintain a large, high-quality, geographically diverse real estate portfolio that delivers steady returns for investors while expanding its footprint in premier markets.

Company size
51-200
Company stage
IPO
Headquarters
Austin, TX
Founded
2012

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