Marketing Automation Operations Manager

The Marketing Automation Operations Manager, is responsible for the day-to-day execution of targeted email campaigns to referring physicians utilizing the Salesforce Marketing Cloud Next platform and related Salesforce data environments. This role translates campaign objectives into target segment creation, email content creation, campaign builds, personalization, testing, scheduling, deployment, and post-send issue resolution to support compliant, measurable email communications. The position reports to the Director, Marketing Automation, and partners closely with Physician Marketing, the Integrated Strategy and Program Management Team, the Physician Liaison Team, the Enterprise Web Solutions and Digital Platforms Team, and other members of the Communications & Marketing Department to ensure operational accuracy and performance, timely execution, and alignment with campaign and organizational goals. Prior experience managing an email marketing program on a Salesforce Marketing Cloud platform is strongly preferred.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
 

Primary Duties and Responsibilities

• Build and maintain campaign audiences in Salesforce using defined criteria and business rules, including accurate inclusion/exclusion logic and documentation of segmentation rules.
• Execute campaign scheduling, deployment setup, list selection, suppression logic, and send coordination in Salesforce Marketing Cloud.
• Build emails using approved templates and partner-provided content, including formatting, proofing, link and tracking setup, calls-to-action, and personalization/dynamic content configuration.
• Perform end-to-end QA and pre-deployment testing, troubleshoot issues, and coordinate fixes with the Enterprise Web Solutions and Digital Platforms Team before email send approval.
• Create and execute A/B tests, document outcomes, track operational indicators such as deliverability and bounce/error trends, maintain build documentation, and recommend improvements to increase efficiency, accuracy, compliance, and optimization.
• Manage workflows with third-party list/data vendors, including intake requirements, file formats, data dictionaries, record imports/updates, issue resolution, and ongoing performance monitoring with data and technology partners.
• Partner across matrixed teams, including Physician Marketing, Integrated Strategy and Program Management, Physician Liaison, and Enterprise Web Solutions Digital Platforms teams, to coordinate handoffs and support shared timelines.

Knowledge, Skills and Abilities

• Demonstrated hands-on proficiency with marketing automation and email deployment workflows, with Salesforce Marketing Cloud strongly preferred, plus strong knowledge of email production best practices such as template-based builds, accessibility, image optimization, and consistent application of brand standards.
• Ability to build and validate complex audience segments using CRM data structures, business rules, data tables, suppression lists, and audience QA methods to support accurate targeting and personalization.
• Working knowledge of email deliverability fundamentals, including list hygiene, bounces, sender reputation, and spam triggers, combined with the ability to implement and evaluate A/B tests, document learnings, identify errors, and mitigate risk prior to deployment.
• Ability to manage multiple campaigns simultaneously, prioritize work against deadlines, maintain clear build documentation and status updates, and support consistent operational processes in a fast-paced environment.
• Effective written and verbal communication skills, including the ability to translate technical build details for non-technical partners, collaborate across matrixed teams, coordinate handoffs, and support shared timelines and stakeholder alignment.
• Ability to manage vendor relationships and data intake processes, including requirements definition, issue resolution, and ongoing performance monitoring in coordination with relevant data and technology partners.
• Knowledge of applicable digital communication and data stewardship requirements, including CAN-SPAM, opt-out management, internal data handling expectations, and the ability to follow established policies and procedures that support compliant campaign delivery.

Minimum Job Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Systems, Analytics, or a related field required.
• 5 years of progressively responsible experience in email marketing, CRM, marketing operations, or marketing automation, including hands-on campaign build and deployment responsibilities required.
• Experience with Salesforce Marketing Cloud, or a comparable platform, in a complex, highly regulated, or matrixed organization is preferred.

License/Certification/Registration Required:

• Salesforce Marketing Cloud and/or Salesforce Administrator certifications preferred.

Supervisory Responsibilities:

• None.

Patient Contact:

• None.

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are committed to having faculty and staff who offer multifaceted experiences. Cancer knows no boundaries and when it comes to hiring the most dedicated and compassionate professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.  

EEO Poster

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Pay Transparency Statement

The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate’s relevant experience, skills and qualifications.

For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA).

$108,200.00 - $118,400.00