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Full-Time

Marketing Coordinator

Automotive Advertising

Posted on 7/1/2024

Affinitiv

Affinitiv

201-500 employees

Data-driven solutions for automotive customer engagement

Data & Analytics
Enterprise Software
Design

Entry, Junior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 1+ years of work experience
  • Experience with client support
  • Must be detailed oriented and self-motivated
  • Able to thrive in a fast-paced, deadline-driven environment
  • Ability to maintain composure and function well under pressure
  • Take initiative & be organized
  • Must be able to take direction well with the ability to juggle multiple clients and campaigns simultaneously
  • Consistently show respect for colleagues at all levels to contribute to a positive work environment
Responsibilities
  • Opens jobs utilizing our Dashboard with complete and accurate creative briefs
  • Works with Traffic Manager for all production jobs
  • Obtains client and co-op/compliance approvals
  • Constant record-keeping of client and co-op/compliance approvals
  • Weekly website audits for active clients looking for 404 errors and out-of-date marketing campaigns
  • Initiating, managing (co-op/compliance approval) and posting all web assets on a monthly basis
  • Submits all dealer websites for compliance approval on a monthly basis
  • Makes creative changes at the direction of the client and/or Account Executive
  • Responsible for proofreading all assets produced by the agency for their particular clients prior to sending to the client and to the final vendor
  • Completes insertion orders based off of the advertising budget
  • Obtains media estimates based off of the advertising budget
  • Interacts with clients, multiple departments, and team members
  • Executes the monthly planning creative at the direction of the Senior Account Executive and/or the Account Executive
  • Other tasks may include coordinating event logistics, other media outreach activities, developing databases, coordinating mailings and assembling press packets, training kits or other materials

Affinitiv offers integrated, data-driven solutions for the automotive industry, focusing on enhancing the customer lifecycle from initial engagement to long-term loyalty. They work closely with clients like OEMs and dealerships to create personalized strategies that improve customer engagement and retention. Their services include software tools for maximizing sales conversions and tracking marketing metrics, generating revenue through subscription fees and consulting services. The goal is to help automotive businesses stay connected with customers and drive growth through better customer experiences.

Company Stage

Private

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of experienced leaders like Andy Byrne and Matt Rodeghero signals strong strategic direction and potential for significant revenue growth.
  • Affinitiv's innovative solutions, such as the RO Tracker and Tech Video, enhance transparency and customer trust, driving higher service approval rates and customer satisfaction.
  • Recognition and awards, such as the 2023 AWA 'Rising Star' award, bolster Affinitiv's reputation as a leader in automotive digital marketing.

What critics are saying

  • The highly competitive nature of the automotive marketing sector requires continuous innovation to maintain market leadership.
  • Frequent changes in leadership roles could lead to strategic misalignments and operational disruptions.

What makes Affinitiv unique

  • Affinitiv's focus on the automotive industry allows for highly specialized, data-driven solutions tailored to OEMs, dealerships, and service centers, unlike more generalized marketing platforms.
  • Their consultative approach ensures personalized strategies for each client, enhancing customer engagement and retention in ways that generic solutions cannot match.
  • Affinitiv's comprehensive suite of tools, including the award-winning Tech Video, provides a unique blend of marketing, sales conversion, and service interaction capabilities.

Benefits

Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.

Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.

Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).

Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.

Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.

401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.

INACTIVE