General Manager – VPP & Standalone Storage

Location

This position will be remote based in the United States. 

Reporting

This position will report to the SVP & GM, Fulfillment Partner Network.

Summary of Role 

The most important problem facing the electrical grid today is the lack of local, cost-effective power that can be dispatched when it is needed. Palmetto is building the platform to deliver it, through a growing fleet of residential battery storage, active virtual power plant (VPP) programs, and the financing to make storage affordable at scale. A VPP links many home batteries so they can support the grid together, and pays out when they do.

As our VPP & Standalone Storage GM, you will own that work. You will run strategy and implementation across all current and future VPP programs. You will also help design the incentive and financing structures that accelerate future grid revenue forward, so a standalone battery costs far less per month at the point of sale. That affordability problem is the one that decides whether home storage reaches mass adoption, and this role is where we solve it.

You will write the playbook, not inherit one. You will have a direct line to the executive team and real scope to build something that does not yet exist at this scale, with programs, policy, business development, product, and finance all connecting through your work.

Strategic & Tactical

• Structure incentives to close the affordability gap. Partner with capital markets and aggregators to design the financing mechanisms that bring VPP revenue forward so the value shows up in the monthly payment instead of arriving as a separate check months later. The goal is to turn storage from a product that is expensive today into one that competes in any market.
• Operationalize VPP programs at scale. Oversee enrollment, dispatch, and performance across dozens of programs, from Investor Owned Utilities, California community choice aggregators (CCAs) and Texas retail energy providers (REPs) to bilateral utility agreements, and make the most of the emerging incentive programs across the country.
• Manage VPP partner relationships. Own the day-to-day and strategic relationships with our aggregators and OEM partners, including Lunar, Kinergy, and Tesla, and align on economics, enrollment targets, and program expansion.
• Optimize hardware for cost and incentive value. Partner with OEMs to bring down equipment cost and make sure our hardware mix maximizes program eligibility, including running the competitive RFP process across our approved vendor list (AVL).
• EPC Partnerships for Install & Sales Cost Optimization. Work closely with Palmetto’s EPC Partner network to drive installation and sales costs down. Palmetto’s largest distribution channel today and a key lever for future growth.
• Asset Management Collaboration. Partner closely with Palmetto’s asset management team to ensure performance obligations are understood and met.  
• Direct policy priorities that shape the market. Work alongside our in-house policy team to set the strategic agenda: which battles to fight, which program constructs to push for (such as assignable incentives and no two-tier device control), and where to focus first.
• Support utility and hyperscaler business development. Build proposals that position Palmetto's multi-device, multi-OEM fleet as the right partner for utilities, bilateral agreements, and data center capacity deals.

Qualifications

• Bachelor's degree in engineering, energy, finance, business, or a similar field, plus 10+ years of experience in distributed energy, demand response, VPPs, or energy storage; or an equivalent combination of education and experience.
• A track record of building or scaling a residential VPP or DER aggregation business, with hands-on ownership of enrollment, dispatch, and program performance.
• Working knowledge of how VPP and demand response programs are structured, including utility and state programs, aggregators, retail energy providers, and how incentive payments are timed and settled.
• Experience structuring or underwriting future revenue streams, and the ability to work with finance teams on financing mechanisms that tie incentives to customer pricing.
• Experience negotiating with OEMs, aggregators, and utilities, including running competitive vendor processes.
• Familiarity with energy policy and regulatory proceedings, and the judgment to decide which program constructs are worth pushing for.
• Strong cross-functional leadership and the ability to communicate clearly with executives, partners, and technical teams.
• A real interest in the standalone storage affordability problem and a builder's mindset for a role where the playbook is still being written.

Salary Range: 255000.0 - 385000.0 USD