Product Marketing Manager
Thatch
Product Marketing Manager
Thatch
Offers tax-free health budgets for employees
For most people, health insurance is something that happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that works for them, and employers get predictable costs they can control.
It’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take real responsibility for what gets built, and are driven by doing work that matters.
For most people, health insurance happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that work for them, while employers get predictable costs they can control.
It’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take responsibility for what gets built, and are driven by doing work that matters.
Marketing shapes how the world understands Thatch and why it matters. We turn complex healthcare products into clear, compelling stories that help employers and brokers understand our value and drive growth.
We're looking for a Product Marketing Manager to sharpen how we position Thatch and expand our presence in the mid-market and enterprise segments. You'll shape our go-to-market strategy, partner closely with Product, Sales, and Growth, and own the messaging, launches, and campaigns that drive adoption and revenue.
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
Estimated Compensation Range 160000 - 210000 USD
Thatch helps employers replace one-size-fits-all group health plans with tax-free health budgets (via ICHRA/CHOICE), letting employees buy their own individual insurance and eligible care that fits their lives. It works by integrating with payroll and HR platforms (Gusto, Justworks, Paychex, ADP RUN) and offering Thatch Market, a space to spend leftover budget dollars on wellness and care services (like mental health and diagnostics). It differentiates itself by focusing on employer-funded, customizable health budgets instead of traditional group plans and by connecting deeply with payroll systems and carrier partners to streamline enrollment and spending. Thatch’s goal is to scale adoption of these personalized, tax-advantaged health budgets across more employers, expanding partnerships and tools to help members access the care they need.
Explore more opportunities at Thatch