Full-Time

Principal Integrated Media Planner

Updated on 1/8/2025

Chime

Chime

1,001-5,000 employees

Online banking platform offering fee-free services

Fintech
Financial Services

Compensation Overview

$146.6k - $207.7kAnnually

+ Bonus + Equity Package

Senior, Expert

San Francisco, CA, USA

Hybrid work policy with in-office days and team/company-wide events.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • BS or BA in business, marketing or related field. MBA preferred but not required.
  • 8+ years of experience working in paid media with an emphasis on full funnel media and campaign optimization.
  • Experienced in designing media measurement frameworks and working knowledge of media measurement/attribution models.
  • Proven experience in managing agency relationships, providing feedback, and overseeing performance to ensure high-quality deliverables.
  • Proven track record of developing and implementing successful full funnel media campaigns that drive impact to brand health metrics and measurable business outcomes.
  • Strong analytical skills with the ability to interpret data, analyze campaign performance, and derive actionable insights.
  • Working understanding of the typical processes and tools applied by strategy, planning, and buying teams across multiple media types.
  • Experience collaborating with cross-functional teams and internal stakeholders to align on goals and execution.
  • Excellent verbal and visual communication skills and can use those to tell a story and drive action.
Responsibilities
  • Work with multiple internal and external partners to develop strategy, plans and process for media campaigns across the marketing funnel and communicate strategy and impact with leadership.
  • Lead the development and implementation of comprehensive media & measurement strategies aligned with overall company objectives.
  • Develop data-informed strategies using audience, channel, campaign, and marketplace insights, to drive innovation and business outcomes.
  • Work with consumer insights to develop and plan audience segmented media plans.
  • Drive impact reporting across all paid marketing efforts, analyzing key business drivers and performance metrics to provide insights and recommendations.
  • Serve as a subject matter expert on full funnel media and translate data and insights into actionable storytelling.
  • Develop new processes and find opportunities to evolve current ones to improve the way we work cross functionally with the goal of delivering even greater value to the business.

Chime offers online banking services without physical branches, focusing on a fee-free experience. It allows customers to overdraft up to $200 on debit card purchases without fees through its SpotMe service and provides direct deposit for paychecks up to two days earlier than traditional banks. Chime does not charge monthly fees or minimum balance fees and offers a secured credit card to help users build credit. The company's goal is to provide accessible banking solutions that empower customers to manage their finances effectively.

Company Stage

Series G

Total Funding

$2B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Chime's free in-app tax filing could attract new users and increase retention.
  • Expanded ATM network at Walgreens enhances brand visibility and user convenience.
  • Anticipated pullback by banks on 'free' services presents market share opportunity for Chime.

What critics are saying

  • Increased competition from neobanks could erode Chime's market share.
  • Potential regulatory changes on interchange fees could impact Chime's revenue model.
  • Chime's reliance on bank partnerships poses risks if these face challenges.

What makes Chime unique

  • Chime offers fee-free banking services, unlike traditional banks with multiple fees.
  • SpotMe allows overdrafts up to $200 without fees, enhancing customer financial flexibility.
  • Chime's Salt platform rewards frontline workers, differentiating it in HR technology.

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Benefits

Competitive salary based on experience

401k match plus the usual medical, dental, vision, life, and disability benefits

Generous vacation policy and company-wide Take Care of Yourself Days

Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!