Trade Marketing Coordinator
About the job
- Professional degree in Business Administration, Marketing, Advertising, or a related field.
- At least 3 years of experience in Trade Marketing Coordination, Field Coordination, or similar roles.
- Experience leading commercial or field teams.
- Analytical ability to interpret sales, execution, and distribution information.
- Intermediate Excel skills and knowledge of reporting tools.
- Availability to travel nationally.
- Lead, organize, and directly follow up with the team of Supervisors, with indirect impact on the sales-gestor team.
- Ensure that commercial actions and guidelines for points of sale are implemented on time, correctly, and to established standards.
- Accompany the team in the field and follow up on its work.
- Ensure correct execution of the Perfect Store fundamentals.
- Verify that plans agreed with the Field Force team are correctly implemented at points of sale.
- Detect and promptly correct operational and commercial deviations.
- Train and develop the team in execution, sales, tools, and field processes.
- Ensure accurate collection, validation, and analysis of information obtained at points of sale.
- Identify and communicate competitive alerts.
- Provide visibility into progress, alerts, and results using quantitative information and field evidence.
- Experience in the household appliances, technology, or mass-consumer-goods sectors is desirable.
About the company
GomezLee Marketing runs store marketing campaigns for consumer goods and electronics brands across Latin America and the Caribbean. Its teams bring products to shoppers through demonstrations, tastings and samples, and organize promotions that encourage purchases without cutting shelf prices. The agency combines campaign design with execution in stores, while its reporting tools show clients what is happening at the point of sale and how their sales are changing. Brands buy these services to put their commercial plans into practice across retail stores and distribution channels. Founded in 1990, GomezLee Marketing is headquartered in Santo Domingo, Dominican Republic.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santo Domingo, Dominican Republic
Founded
1990
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Simplify's Take
What believers are saying
- Supervisors get operating responsibility: GomezLee Marketing's El Salvador posting combines team instruction, budget control and distributor relationship management.
- GomezLee Marketing documents staff development locally: its Guatemala human resources role coordinates onboarding, training needs and team development plans.
- Regional clients get consistent delivery: GomezLee Marketing sells a common execution standard across its country operations.
What critics are saying
- Field leadership requires mobility: GomezLee Marketing's San Salvador supervisor role requires a personal vehicle, regional travel and flexible hours.
- Some GomezLee Marketing assignments are brief: its Honduras recruiter role specifies one month under a professional-services contract.
- GomezLee Marketing's field application involves an outside supplier: its website directs clients to eLeader's separate platform.
What makes GomezLee Marketing unique
- GomezLee Marketing trains dedicated store specialists: its Retail Pros work under a defined execution and performance-management system.
- GomezLee Marketing runs reward programs end to end: its service covers design, administration and the digital platform.
- GomezLee Marketing targets store salespeople: Brand Fans programs encourage electronics and appliance recommendations at retailers.
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