Full-Time
VP of Marketing
Confirmed live in the last 24 hours
Litmus
51-200 employees
Email marketing platform for campaign optimization
Compensation Overview
$180k - $230kAnnually
Senior, Expert
Remote in USA
- 7+ years working experience as a Head of Marketing, preferably at a growth stage enterprise software company
- 10+ years of experience in enterprise B2B software
- 5+ years of work experience with Industrial related software
- Previous experience and knowledge of the manufacturing and industrial automation markets
- Previous experience working with data and cloud related companies.
- Data driven marketing leader with a focus on understanding how marketing spend is influencing ROI and revenue across every marketing channel.
- Strong experience at identifying and building repeatable and predictable lead generation channels across various marketing mediums.
- Experience creating and building social and online communities.
- Experience building and scaling high performing marketing teams.
- Outstanding communication, presentation, and leadership skills
- Sense of ownership and pride building something foundational
- Critical thinker and problem-solving skills
- Team player and ability to work closely with peers across other business functions.
- Take responsibility for annual marketing plan, strategy, and team.
- Identify and plan differentiated and impactful marketing strategies and enablement materials for both sales and partner sales teams.
- Manage marketing budget and expenditures.
- Build, manage and coach a high-performing marketing team.
- Drive the implementation of marketing campaigns that meet business objectives and drive leads across web, social, paid ads, trade shows, webinars, and other marketing channels.
- Build marketing strategies to effectively create awareness and generate leads by working with channel partners.
- Direct and support analyst relations activities to help position Litmus as an industry leader.
- Work closely with the sales and partner organizations to align sales and marketing strategies.
- Maintain brand standards and ensure compliance across all marketing and communications channels.
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
- Build long term relationships with internal SMEs, customers, partners, and industry influencers.
Litmus provides an email marketing platform that helps businesses improve their email campaigns to increase conversions and return on investment (ROI). The platform includes tools for email testing, analytics, and optimization, allowing users to preview emails across various devices and email clients, test for spam, and analyze performance. Litmus also uses AI to assist users in creating effective subject lines and copy. Unlike many competitors, Litmus emphasizes advanced security features and seamless collaboration tools, making it suitable for a wide range of clients from small businesses to large enterprises. The company's goal is to empower businesses to enhance their email marketing efforts through a subscription-based model that offers different pricing tiers and customization options.
Company Stage
Series B
Total Funding
$40.7M
Headquarters
Cambridge, Massachusetts
Founded
2014
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- The introduction of innovative features like Link Monitoring and AI-powered content optimization can significantly enhance marketers' ability to deliver high-quality, engaging emails.
- Partnerships with high-profile artists like Katy Perry can boost brand visibility and open new avenues for creative marketing strategies.
- Litmus's continuous updates and feature rollouts demonstrate a commitment to staying at the forefront of email marketing technology, which can be attractive to potential employees and clients.
What critics are saying
- The rapid pace of feature development may lead to potential bugs or issues that could affect user experience and satisfaction.
- The email marketing industry is highly competitive, with major players like Mailchimp and Constant Contact posing significant challenges.
What makes Litmus unique
- Litmus stands out with its Email Guardian tool, which proactively monitors emails for broken links and other issues, a feature not commonly found in other email marketing platforms.
- The integration of AI-powered content optimization and personalization features allows Litmus to offer highly tailored email marketing solutions, setting it apart from competitors.
- Litmus's comprehensive industry reports, such as the 'State of ESPs Report,' provide valuable insights that further establish its authority in the email marketing space.
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