Head of International Marketing

Music is Universal
 
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].

Department Description

UK Global Marketing represents the global interests of Universal Music prestige labels and artists around the world. Working closely our labels and Universal affiliates worldwide, the team plans and delivers global marketing campaigns for artists across the UK roster.

We build creative, effective campaigns across marketing, promotion and other areas, adapting our approach to each artist, genre and market. That means understanding how music is discovered and consumed around the world, recognising local nuance, and staying responsive as markets and opportunities change.

Success depends on strong collaboration with colleagues across UK labels and central teams, as well as a broad understanding of different genres and territories. The team identifies opportunities and brings the right partners together to create impactful campaigns for our artists.

The Role

As a senior member of UK Global Marketing, you will help lead the day-to-day work of the international team and deliver campaigns for artists on assigned UK labels. You will oversee high-profile campaigns while managing a team whose members lead campaigns and manage responsibilities for their own artists.

You will work closely with label and central teams, Universal affiliates, media and other partners to shape and deliver international marketing and promotion plans. You will also contribute to the wider running of the department, including roster and team planning, senior-level meetings, department meetings and campaign reviews.

A key part of the role is providing the President of International with clear insight and recommendations to support strategic and campaign decisions. You will stay close to your assigned labels’ plans and priorities, translating them into direction for the Global Marketing team and Universal territories.

You will manage budgets across multiple artist campaigns, guide your team in planning and monitoring spend, and help ensure resources are used effectively. Your experience, judgement and communication will help the team build strong campaigns and deliver the best possible outcomes for our artists.

This is a 12-month fixed-term maternity cover contract. A handover period is expected, subject to availability.

To be successful in this role you will be:

Pro-active – driving campaigns, ideas for the department and pushing evolution of how we work campaigns.

Organised - Planning, initiating and executing global marketing campaigns across the roster, working with repertoire owners to shape a timeline and approach that works globally.

Collaborative – the role involves communication with multiple stakeholders – artists, managers, agents, labels, central UMG teams and importantly our markets across the world. Working collaboratively with all these partners but also having the experience to lead and be decisive is crucial. You will be working within a team, alongside another Head Of International and Artist Development so working as a team is important.

Creative - Devise innovative marketing strategies while working with international colleagues to ensure campaigns are delivered on a global level.

Communicative - Maintain a good flow of communication with your line manager and team leader - highlighting issues in a timely fashion and utilising internal resources to maximise effectiveness of campaigns

Essential Skills

• Passion for music, this is #1
• Highly motivated – a self-starter with an appetite to drive campaigns
• Strong communication skills – both verbal and written
• Highly literate in online / social marketing campaigns with ability to learn and adapt to a changing market
• Available and willing to travel 
• Team player
• Disciplined and organised – excellent time management skills
• Flexible and capable of juggling responsibilities
• Comfortable working under pressure and with a fast moving and rapidly developing roster
• Excellent knowledge of current the global streaming market and trends
• Team Management Experience
• Financial and budget planning
• Strong negotiation skills
• UK Label Experience.

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Job Category:

Marketing, Streaming & Digital Media