Director, Global and US Loyalty

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Levi Strauss & Co. is seeking a strategic, commercially minded and customer-focused Director of Global & US Loyalty to help transform the Levi's® RedTab program into a brand-led growth engine.

Reporting to the Vice President of Global Loyalty within the Marketing organization, this role will own the development and ongoing evolution of the global RedTab loyalty strategy, value proposition, program design and roadmap. The Director will define how RedTab creates differentiated value for more than 50 million members globally through benefits, access, community and experiences that deepen engagement with the Levi's brand.

The Director will also own loyalty strategy, performance and operations in the US. This role will manage the US Loyalty Operations team and work cross-functionally with the US Commercial team across both E-Com and Retail, Product Management/Technology and Data Analytics.

About the Job

Global Loyalty Strategy

• Own the development and ongoing evolution of the global RedTab loyalty strategy in partnership with the Vice President of Global Loyalty.
• Establish the priority member segments, behaviors and moments where loyalty can create the greatest customer and commercial value.
• Translate consumer and performance insights into clear strategic choices / recommendations.
• Stay abreast of customer trends, competitor developments and emerging technologies to inform the loyalty strategy.

Global Program Design and Innovation

• Own the global RedTab value proposition and lead its ongoing evolution.
• Define the global program architecture, including membership structure and benefits.
• Evolve RedTab beyond transactional rewards through differentiated access, content, and experiences.
• Establish global program standards and guardrails while enabling appropriate regional relevance.
• Build and scale new benefits, partnerships and member experiences that reinforce the Levi's brand and drive member engagement.

US Loyalty Strategy and Performance

• Own the US loyalty strategy, operating plan, priorities and performance targets.
• Establish plans to grow active membership, engagement, retention, purchase frequency and customer lifetime value.
• Lead US activation of RedTab across ecommerce, retail, marketing campaigns and key commercial moments.
• Oversee US program operations, including enrollment, benefits, offers, rewards, member servicing and issue resolution.
• Partner with the Global and USCA CRM team to deliver integrated member journeys and communications.
• Own US loyalty performance reviews and recommend actions to improve program productivity and return on investment.
• Lead and develop teams and deliver through a complex, global and matrixed organization.

Loyalty Economics, Insights and Measurement

• Partner with Finance and Analytics to evaluate loyalty economics, business impact and investment decisions.
• Establish KPI frameworks and performance reporting across markets.

Global Governance

• Lead the global loyalty governance process and operating rhythm, ensuring alignment across geographies.
• Establish clear roles and accountabilities across global and regional loyalty initiatives.
• Partner with regional teams to incorporate local needs, share best practices and scale successful innovation.

Member Experience & Digital Capabilities

• Define the end-to-end RedTab member experience and partner with Digital Product and Technology to deliver scalable loyalty capabilities across stores, ecommerce and owned channels.

About You

Experience & Qualifications

• Bachelor's degree in Marketing, Business, Strategy or a related field; MBA or advanced degree preferred
• 10+ years of experience in loyalty, membership, customer strategy, CRM or a related consumer-growth field
• Significant experience leading large-scale, enterprise-wide initiatives and cross-functional teams.
• Proven track record designing, a major loyalty or membership program within retail, apparel, consumer, or a related industry
• Strong understanding of loyalty economics, customer lifetime value, incrementally, rewards, liability and program business cases
• Convert strategy into program designs, roadmaps, business requirements and execution plans
• Experience partnering with Marketing, Digital Product, Technology, Retail, Finance and Analytics teams
• Strong commercial judgment and the ability to balance customer value, brand differentiation and financial return
• Exceptional stakeholder management, including experience presenting recommendations to senior executives

This is a hybrid work schedule based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.

The expected starting salary range for this role is $167,300 - $245,400 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

Applicants must be legally authorized to work in the United States at the time of hire and must not require current or future employment visa sponsorship. The company does not participate in the H-1B cap lottery or sponsor initial employment visas. Candidates with an existing H-1B visa that is eligible for transfer may be considered.

#LI-Hybrid

EOE M/F/Disability/Vets

LOCATION

San Francisco, CA, USA

FULL TIME/PART TIME

Full time

FILL DATE

This position is expected to be filled by 12/29/2026.

Current LS&Co Employees, apply via your Workday account.