Vice President Product Management - Sales & Marketing

VP, Sales and Marketing Technology – Conferences Business Solutions Team.

*Preferred location for this leader is Irving, TX COE*
 

Gartner Conferences is seeking a strategic, results-oriented Vice President, Sales and Marketing Technology to lead the product management organization responsible for the technology platforms that power client engagement, marketing execution, commercial effectiveness, and digital experiences across the Conferences business. 

This leader will own the product strategy, roadmap, prioritization, and business outcomes for a portfolio that includes Salesforce, Adobe Experience Manager (AEM), Eloqua, email automation, customer engagement technologies, and related data and analytics capabilities. 

Working closely with Conferences leaders, Marketing leaders, Sales Operations, Sales Enablement, Services, and Data & Analytics stakeholders, the VP will translate business priorities into technology roadmaps and product investments that drive measurable business value. The role serves as the primary product leadership partner between strategic business owners and Information Technology teams, ensuring business objectives are effectively delivered through scalable, modern technology solutions. 

The ideal candidate combines strong product management expertise, deep experience across sales and marketing technologies, and a proven ability to lead cross-functional teams responsible for complex business transformation initiatives. 

Key Responsibilities 

Product Portfolio Leadership 

• Lead the Sales and Marketing Technology product portfolio for Gartner Conferences. 

• Own product vision, strategy, roadmaps, prioritization, and value realization across assigned platforms and capabilities. 

• Develop multi-year product strategies aligned to Conferences growth objectives and business priorities. 

• Balance business demand, platform modernization, operational efficiency, technical health, and user experience improvements. 

• Establish portfolio governance, prioritization frameworks, success metrics, and investment recommendations. 

• Drive accountability for product outcomes and adoption across Conferences. 

Sales Technology 

• Own the product strategy and roadmap for Salesforce and supporting commercial platforms. 

• Partner with Sales Operations, Sales Enablement, Services, and Conferences leadership to identify opportunities that improve productivity, visibility, process effectiveness, and client engagement. 

• Drive platform enhancements supporting lead management, account engagement, pipeline visibility, sponsor sales, attendee acquisition, and reporting capabilities. 

• Ensure commercial technology investments support both current business needs and future growth objectives. 

Marketing Technology 

• Own the product strategy and roadmap for Gartner Conferences' marketing technology ecosystem. 

• Lead product direction for Eloqua, email automation, audience management, campaign execution, customer engagement, and marketing workflow capabilities. 

• Partner with Marketing leadership to improve audience acquisition, campaign effectiveness, lead nurturing, conversion, retention, and engagement outcomes. 

• Identify opportunities to strengthen personalization, customer journey orchestration, audience segmentation, and marketing performance measurement. 

• Ensure marketing technologies operate as an integrated ecosystem supporting business objectives across the attendee and sponsor lifecycle. 

Digital Experience Platforms 

• Own product strategy and roadmap for Adobe Experience Manager (AEM) and related digital experience platforms. 

• Partner with Marketing and Conferences leaders to enhance conference website experiences, content delivery capabilities, personalization strategies, and self-service functionality. 

• Drive investments that improve client engagement, usability, content management efficiency, and digital performance. 

• Support the evolution of connected experiences across web, email, and commercial channels. 

Data & Analytics Enablement 

• Lead product management support for Conferences data and analytics platforms and capabilities. 

• Partner with Data & Analytics leaders and business stakeholders to translate analytical needs into product roadmaps and technology solutions. 

• Ensure product teams effectively support analytics, reporting, customer data, and measurement initiatives. 

• Promote strong data quality, governance, and integration practices across sales and marketing technology platforms. 

• Enable greater visibility into customer, attendee, prospect, and sponsor engagement across the Conferences ecosystem. 

Business Partnership & Stakeholder Leadership 

• Serve as a trusted technology product partner to strategic business owners across Conferences, Marketing, Sales, Services, and Data & Analytics. 

• Collaboratively shape future-state business capabilities and translate them into actionable product strategies and roadmaps. 

• Drive alignment among stakeholders on priorities, sequencing, investment decisions, and expected outcomes. 

• Communicate product strategy, portfolio performance, roadmap decisions, risks, and business impact to senior leaders. 

• Build strong cross-functional relationships that enable successful execution of strategic initiatives. 

Technology Delivery Partnership 

• Partner closely with IT and Engineering teams to deliver product roadmaps and business capabilities. 

• Ensure product requirements, priorities, and success measures are clearly defined and effectively communicated. 

• Support agile delivery practices and continuous improvement across the product lifecycle. 

• Monitor progress, mitigate risks, and ensure successful realization of business outcomes. 

People Leadership 

• Lead, mentor, and develop a high-performing team of Product Managers and Product Owners. 

• Foster a culture of accountability, customer focus, innovation, collaboration, and continuous improvement. 

• Establish and scale product management best practices across Conferences. 

• Build organizational capabilities that enable effective product strategy, execution, and stakeholder engagement. 

Qualifications 

• 15+ years of experience in Product Management, Business Technology, Marketing Technology, CRM, Digital Platforms, or related disciplines. 
• Proven experience owning technology product portfolios, roadmaps, and strategic investment decisions. 

• Experience leading cross-functional teams responsible for enterprise-scale technology solutions. 

• Strong background partnering with senior business leaders to translate strategic priorities into technology outcomes. 

• Demonstrated ability to influence executive stakeholders and align diverse groups around common goals. 

• Experience working closely with technology and engineering organizations to deliver complex initiatives. 

• Strong product management, portfolio management, and agile delivery expertise. 

• Willingness to travel as needed to Gartner offices and conferences. 

Preferred

• Experience with Salesforce and commercial technology ecosystems. 

• Experience with Eloqua, marketing automation, email platforms, or related marketing technologies. 

• Experience with Adobe Experience Manager (AEM) or comparable digital experience platforms. 

• Understanding of customer engagement, audience acquisition, lead management, personalization, and marketing operations. 

• Experience supporting data, analytics, reporting, and customer data initiatives. 

• Experience in conferences, events, media, subscription, B2B, or customer engagement-driven businesses. 

Leadership Competencies

• Strategic Product Leadership 

• Roadmap Development & Prioritization 

• Executive Stakeholder Management 

• Business Partnership 

• Cross-Functional Leadership 

• Digital Transformation 

• Marketing & Commercial Technology 

• Customer-Centric Thinking 

• Change Leadership 

• Talent Development 

• Results Orientation 

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Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 164,000 USD - 226,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

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Job Requisition ID:115716

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