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KittySpout

Direct-to-consumer pet water fountains with filters

Head of Retention & Customer Experience

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in UK$115k - $145k /yr

About the Job

Requirements

  • Have 5–6 or more years of retention or lifecycle experience at direct-to-consumer brands, including leading retention at a subscription brand generating $30–50 million or more annually.
  • Have grown a subscription program and be highly knowledgeable about churn, saves, cohorts, and monthly recurring revenue.
  • Be able to build email and SMS programs using Klaviyo or a similar platform that generate significant revenue while maintaining list health.
  • Have deep hands-on experience with Klaviyo or a similar platform and Loop or a similar subscription platform.
  • Be able to analyze cohort, lifetime value, and churn data and identify actionable growth opportunities.
  • Have experience designing and evaluating tests on offers, flows, and retention tactics.
  • Have led a retention and customer experience team and managed agencies using key performance indicators and goals.
  • Be able to protect margin and assess whether discounts or save offers justify their costs.
  • Understand why customers stay or leave and address underlying causes.
  • Be fluent in English and based outside the United States.

Responsibilities

  • Own the subscription program for both brands, including offers, cadence, bundles, the customer portal, and cancellation flows.
  • Build and test save offers, skip, swap, and pause options, and win-back flows to reduce churn.
  • Own email and SMS strategy for both brands and manage the retention agency’s calendar, flows, targets, and results.
  • Build the lifecycle journey from first order to loyal customer, including welcome, post-purchase, replenishment, cross-sell, win-back, and VIP flows.
  • Map and improve the full post-purchase journey, and operate a loyalty, referral, or VIP program if supported by the numbers.
  • Lead the customer experience team and set customer service policies that protect customers and margin.
  • Report cohort retention and lifetime value against targets monthly and identify the largest improvement opportunity.
  • Agree 90-day targets for each outcome before the start date.
  • Own the subscription program for both brands, maintain at least one save or retention test each week, grow the share of new customers who subscribe in collaboration with the CRO Lead on onsite and post-purchase offers, and report subscribers, monthly recurring revenue, churn, and save rate by brand weekly.
  • Own email and SMS strategy, manage the retention agency, maintain the campaign calendar and test flows, maintain list health and deliverability, and plan sales and launch campaigns with the Head of Growth and Head of Brand & Community.
  • Ship at least one post-purchase improvement monthly and use cancellation reasons, reviews, surveys, and support contact reasons to identify and address customer attrition causes with the responsible team.
  • Lead the Customer Experience Manager, own the weekly customer experience KPI scorecard covering customer satisfaction, first response time, AI resolution rate, refund rate, and chargebacks, set customer service policy, and grow four- and five-star reviews.
  • Track cohort retention, repeat purchase rate, and lifetime value by brand and channel; report retention KPIs weekly; run a monthly retention review with the CEO; and document the retention playbook as standard operating procedures.

Desired Qualifications

  • Experience leading retention at a subscription brand generating nine figures annually is preferred.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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