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DNAM Brands

Vertical fashion house: design, manufacture, distribution

Director of E-commerce

Growth & MarketingConfirmed live in the last 24 hours
Full-timeBeverly Hills, CA, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Business, Marketing, E-Commerce, Digital Commerce, or a related field is required.
  • At least 5 years of progressive e-commerce leadership experience, preferably within fashion, lifestyle, beauty, or consumer products, is required.
  • Proven ownership of a direct-to-consumer e-commerce profit and loss is required.
  • Extensive experience leading Shopify or Shopify Plus environments is required.
  • Experience managing internal e-commerce teams and external development agencies is required.
  • Strong understanding of Shopify Plus, Google Analytics 4, paid digital marketing, email and SMS marketing, search engine optimization and generative engine optimization, conversion rate optimization, customer lifecycle marketing, and social commerce platforms including TikTok Shop, Shopify, and WhatNot is required.
  • Strong analytical skills and experience forecasting, budgeting, and executive reporting are required.
  • Experience leading website redesigns, digital transformation projects, and technology implementations is required.
  • Familiarity with AI-powered commerce tools, personalization platforms, and modern e-commerce technologies is required.
  • Excellent leadership, communication, and cross-functional collaboration skills are required.
  • Comfort working in a fast-paced, high-growth entrepreneurial environment is required.

Responsibilities

  • Own the overall e-commerce strategy, roadmap, and annual business plan across all direct-to-consumer channels.
  • Manage the end-to-end e-commerce profit and loss, including revenue, margin, forecasting, budgeting, and profitability.
  • Define and monitor key performance indicators, including traffic, conversion rate, average order value, units per transaction, customer acquisition cost, lifetime value, contribution margin, and retention.
  • Present monthly and quarterly business reviews with actionable insights and growth recommendations to executive leadership.
  • Develop long-term digital growth initiatives aligned with company objectives.
  • Lead, mentor, and develop the E-Commerce Manager and future members of the digital commerce team.
  • Foster a high-performance, collaborative culture focused on accountability, innovation, and continuous improvement.
  • Partner with Human Resources on organizational planning, hiring, interviewing, onboarding, and performance development.
  • Serve as the hiring manager for all e-commerce-related positions.
  • Provide strategic oversight of the Shopify Plus platform while guiding day-to-day execution through the E-Commerce Manager.
  • Establish best practices for merchandising, navigation, collections, search functionality, product detail page optimization, content management, promotions, checkout experience, and overall site usability.
  • Oversee product launches, promotional calendars, and merchandising strategies across all brands.
  • Ensure seamless coordination between Marketing, Operations, Inventory, and Customer Service.
  • Continuously optimize customer journeys across desktop, mobile, and emerging commerce channels.
  • Own the Shopify Plus technology roadmap and overall e-commerce technology stack.
  • Manage relationships with external development agencies, setting priorities, approving scopes of work, and ensuring timely execution.
  • Translate business initiatives into technical requirements for developers and technology partners.
  • Lead major digital initiatives, including website redesigns and platform enhancements, Shopify Plus optimization, mobile applications, loyalty and membership programs, subscription platforms, and third-party integrations.
  • Evaluate and implement AI-powered technologies that improve personalization, search, product recommendations, merchandising, customer service, and overall conversion.
  • Ensure the website architecture and content are optimized for AI-powered search, generative search experiences, and emerging discovery platforms.
  • Own alternative commerce channels, including TikTok Shop and future social commerce initiatives.
  • Partner closely with Marketing to align paid media, search engine optimization, generative engine optimization, email, SMS, influencer campaigns, affiliate marketing, and onsite merchandising.
  • Lead conversion rate optimization initiatives through testing and experimentation across landing pages, product pages, merchandising, promotions, and checkout.
  • Ensure accurate analytics implementation and reporting across Google Analytics 4 and other business intelligence platforms.
  • Build executive dashboards and reporting frameworks that provide visibility into business performance.
  • Use analytics to identify growth opportunities and improve customer acquisition, retention, and profitability.
  • Monitor competitive activity, industry trends, and emerging technologies to keep the company at the forefront of digital commerce.

Desired Qualifications

  • E-commerce leadership experience within fashion, lifestyle, beauty, or consumer products is preferred.

About the Company

DNAM Brands

Vertical fashion house: design, manufacture, distribution

DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children through a vertically integrated global platform. It operates in-house across creative direction, product development, sampling, and production, and it runs a global logistics network for both direct-to-consumer and wholesale fulfillment, plus a large licensing program with over 20 licenses. Its edge comes from end-to-end control of the supply chain, a diversified portfolio of licensed brands, and a broad distribution network that includes 15 international distributors plus direct-to-consumer channels. Its goal is to provide complete brand-building, manufacturing, and distribution services that connect fashion labels to a worldwide retail network while ensuring consistent quality and scalable growth for its partners.

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