Compensation Overview

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform’s suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync’s diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..

The person in this role is responsible for supporting effective product launches with product marketing materials, sales enablement tools, and memos. Plan and build out internal/external product release communications. Deliver training on feature updates; executional best practices; and use cases of our digital solution for our customers (OEMs and Dealers) as well as for our sales and sales support teams. This role is cross-functional – it interacts with business sponsors, product teams, subject matter experts, facilitators, and end users while contributing to the skills, knowledge, and competency improvement of the sales and client success force.

• Communicating the vision and benefits of new product releases to sales teams, customers and developing sales tools to enhance sales process.

• Planning and hosting launch events and updates for new products and services

• In collaboration with SMEs, responsible for developing appropriate training and product marketing material for different systems (ex: Platform in Center) and our digital solutions and/or products including internal and external guides, presentations, videos, case studies, and eLearning content

• Develop, build training content, collateral, assets (written and video presentations) for external as well as internal audiences on usage best practices, product feature releases

• Schedule and deliver product updates and best practice communications for increased engagement and client (user) ROI

• Ensure the product marketing material developed explains well the technical side of the system or product/solution, addresses the benefits for the customer (Dealer), and addresses the skills to be developed

• Discovery - performing research through focus groups, surveys, client interviews, to support a competitive edge through product evolution. Also researching competitor pricing, marketing content, and strategies.

• Validation - working with a product to improve product features and their execution

• Testing – new products and features with clients and services for re

• Create marketing content - such as case studies, website copy, blog posts, and sales videos

• Manage timelines, execution excellence, and relevant messaging, by liaising with stakeholders.

 Training projects:

• Support in content build, implementation, and administration of our new/ updated Learning Management System.

• Support in all training development projects – establish resources and timelines for building new courses, training videos, with timely authoring.”