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Full-Time

Head of Content

Posted on 6/18/2024

Observe.AI

Observe.AI

201-500 employees

AI platform for analyzing customer interactions

Enterprise Software
AI & Machine Learning

Senior

Remote in USA

Category
Content Strategy
Content & Writing
Required Skills
Communications
SEO
Marketing
Requirements
  • 8+ years of experience in content marketing
  • 3+ years of experience in managing direct reports
  • Deep understanding of B2B demand generation, content production and sales funnels
  • Experience in supporting integrated campaigns spanning cross-functional marketing teams
  • Strong understanding of SEO and website strategy
  • Knowledge of contact center industry a plus, but not required
  • Experience with multi-channel content creation
  • Strong communications skills and storytelling abilities
Responsibilities
  • Develop a world-class content presence to support Observe.AI’s category creation efforts
  • Work cross-functionally with demand generation, partner marketing, and product marketing to create and manage the content roadmap and calendar
  • Own and scale a full-funnel content strategy, from architecting the plan, to writing and overseeing content across channels, to executing on distribution plans and reporting on metrics
  • Manage content distribution strategy for organic and paid programs (in tandem with the demand generation team)
  • Own overall content budget including tools, content freelancers and agencies
  • Maintain tone of voice, style, and messaging consistency across website, lead generation assets, email, social media and external communications
  • Grow, mentor, and lead a world-class content team for long-term success
  • Own measurement and reporting KPI’s on content performance

Observe.AI provides a platform that utilizes artificial intelligence to analyze customer interactions across various communication channels. This analysis helps businesses gain insights into customer behavior, trends, and potential risks, enabling them to make informed decisions based on data rather than assumptions. The platform is suitable for businesses of all sizes in different industries, including retail, finance, and telecommunications. It operates on a subscription model, allowing clients to scale their usage according to their needs, which ensures a consistent revenue stream for the company. Unique features of the platform include real-time guidance, targeted coaching, and automated workflows, all aimed at enhancing business performance, increasing sales, and improving customer satisfaction. Observe.AI's goal is to empower businesses to better understand and serve their customers while reducing risks and ensuring compliance.

Company Stage

Series C

Total Funding

$221.1M

Headquarters

Redwood City, California

Founded

2017

Growth & Insights
Headcount

6 month growth

12%

1 year growth

25%

2 year growth

24%
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Simplify's Take

What believers are saying

  • Recognition as a 'Strong Performer' by Forrester highlights Observe.AI's robust capabilities and market credibility.
  • Strategic partnerships, such as with FlightHub Group, demonstrate the platform's effectiveness in enhancing customer service operations across industries.
  • The introduction of a 30-billion-parameter Contact Center LLM and new Generative AI Suite showcases Observe.AI's commitment to innovation and staying ahead in the AI technology landscape.

What critics are saying

  • The rapidly growing AI market could lead to increased competition, making it challenging for Observe.AI to maintain its market position.
  • Dependence on continuous technological advancements may strain resources and require significant investment, potentially impacting profitability.

What makes Observe.AI unique

  • Observe.AI leverages AI to provide real-time guidance and targeted coaching, setting it apart from traditional customer service platforms that lack these advanced features.
  • The platform's ability to analyze customer interactions across various channels offers a comprehensive view of customer behavior, unlike competitors who may focus on single-channel analysis.
  • Observe.AI's scalable business model allows it to cater to businesses of all sizes, providing flexibility that many competitors cannot match.

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