Etail Marketing Manger @ Roku

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable - and valued - contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The eTail Marketing Manager will be responsible for executing against Roku’s digital marketing programs that drive traffic, sales, and brand awareness across all major retail partners in the US. This individual will develop and maintain strong relationships with internal and external teams to identify new opportunities, develop strategies and programs, and execute and evaluate them against business goals and objectives.

For California Only - The estimated annual salary for this position is between $60,000 and $180,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing...

Develop and implement a robust retail digital marketing and merchandising strategy to increase demand, optimize the online shopping experience, and improve conversion rate.
Lead Roku’s marketing presence on retail sites, overseeing product detail pages (above and below the fold), brand stores, owning marketing initiatives, and exploring merchandising solutions to drive new customer acquisition.
Act as the subject matter expert on eTail GTM strategies for new product launches and line expansions.
Build and strengthen partnerships with retailers, while serving as the day-to-day marketing lead.
Develop narratives and create presentations to communicate strategies, insights, and recommendations effectively to internal and external stakeholders.
Collaborate closely with internal stakeholders across Retail Marketing, Retail Strategy, Product Marketing, Integrated Campaigns, Product Management, Business Development, Creative Services, and Legal to align strategies effectively.
Partner with the Creative team to provide strategic briefs that guide directions and requirements for all campaigns and messaging. Additionally, collaborate with Integrated Campaigns to leverage assets for marketing execution across all platforms, ensuring a consistent experience.
Maintain expertise in backend tools, eTail platform nuances, processes, and systems, while staying ahead of digital shopping trends & capabilities.
Ensure flawless execution, maintaining timely updates related to product information, partnerships, offers, and promotions.
Work with internal analytics teams to measure, optimize, and report on enhancements, focusing on increasing conversions.
Conduct quarterly audits of retail.com, providing insights and recommendations to optimize our product detail pages to increase conversion rates.

We’re excited if you have...

5 years of experience in retail digital marketing, working with retailers like Amazon, Best Buy, Target, and Walmart.
Bachelor’s degree in business, marketing, or a related field.
Passion for creating delightful digital shopping experiences.
Strong planning, prioritization, and organizational skills, with attention to detail and the ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent written and oral communications skills.
Experience using eTail and content platforms, such as Syndigo, Brandfolder, Amazon, Best Buy, Target, and Walmart.
Ability to analyze and interpret marketplace data and sales analytics for strategic decision-making.
Experience using Microsoft Apps, such as Excel, PowerPoint, SharePoint.
Experience in analytics, with the ability to translate data into actionable plans.
Experience negotiating with merchant teams for marketing opportunities.
Prior experience in the consumer electronics industry is a plus.

#LI-CU1

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Etail Marketing Manger

Roku

Compensation Overview

Teamwork makes the stream work.

Roku is changing how the world watches TV

About the role

What you’ll be doing...

We’re excited if you have...

#LI-CU1

Benefits

The Roku Culture

6 month growth

1 year growth

2 year growth

Simplify's Take

What believers are saying

What critics are saying

What makes Roku unique

Benefits