Full-Time
DXP with CMS and AI-powered marketing
No salary listed
Melbourne VIC, Australia
Hybrid
Hybrid work is available for people living on Australia's east coast.
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Squiz provides a Digital Experience Platform (DXP) that helps organizations build, manage, and optimize enterprise websites and digital services. Its product suite includes a content management system (CMS), search, a data platform, and integration tools, delivered as a service, with a low-code/no-code interface for marketers and AI-powered features for content creation and personalization. Squiz differentiates itself with enterprise-grade security, ease of use, marketer autonomy, and strong integration capabilities, supported by a global footprint and recognition in the Gartner Magic Quadrant for DXPs. Its goal is to enable organizations to deliver relevant, personalized digital experiences quickly while reducing reliance on development resources.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1998
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Remote Work Options
Flexible Work Hours
Hybrid Work Options
Squiz unveils a content tool for visibility in AI search. 25 May 2026 Squiz tool for auditing and enhancing AI visibility and content accessibility. Squiz has announced the launch of "Squiz Content Intelligence," a new solution designed to examine and optimize content visibility in AI-powered search tools while adhering to accessibility standards. Enhancing visibility and accessibility. This new tool audits an organization's entire digital content to identify issues that may affect how AI search engines present this content. It also ensures compliance with the WCAG 2.2 AA and AAA accessibility standards. The solution relies on a crawler independent of CMS (Content Management System) platforms, eliminating the need for complex integrations or plugins. Designed to analyze large-scale sites, it groups pages by theme and presents the results through a single dashboard. Two main components. The tool is divided into two main components. First, the AI Readiness Auditor evaluates content by topic and flags areas where a site is not well-ranked by AI search platforms. Next, the Accessibility Auditor detects accessibility issues, categorizes them by impact level, and offers AI-generated suggestions to correct code and improve content. According to Rory Grant, Chief Growth Officer of Squiz, the goal is to provide marketing and digital teams with a clear view of priorities: "Marketing, content, and digital teams are working with one hand tied behind their backs. They are asked to be visible in AI-generated responses, comply with accessibility standards, and improve content quality, all without a clear and objective picture of the real issues. Squiz Content Intelligence gives them that picture in just a few days and tells them what to prioritize based on business impact, not just the sheer volume of issues," he stated. Market discussions. The arrival of Squiz Content Intelligence comes as the market sees the emergence of tools aimed at what some call optimization for generative engines or "Generative Engine Optimization" (GEO). These solutions often focus on tracking content appearance in AI responses or individually rewriting pages to enhance their visibility. However, Squiz takes a different approach. The company believes that organizations have little control over how AI platforms retrieve and rank information. Instead, they can significantly influence the quality, structure, and accessibility of their own content. Julie Brettle, Chief Product Officer at Squiz, clarified this strategic angle: "There is a lot of noise in the market about optimization for generative engines, and many exaggerated promises about what can be 'optimized' for AI. The honest truth is that while we cannot change how AI search platforms operate - which always differ based on their learning cadence, sources, and priorities - what you can control is that your content is consistent, substantial, explicit, complete, and consolidated in one place. This is precisely what Squiz Content Intelligence analyzes and helps improve across your entire digital asset, not page by page," she stated. A solution for large content sets. The product primarily targets organizations with vast and complex digital assets, such as businesses and public agencies managing thousands, or even tens of thousands, of pages across multiple CMS systems, regions, and internal teams. This launch also reflects the adjustments made by content management solution providers to meet the growing demands for AI search and accessibility. Now, issues like search engine performance, content quality, and compliance are addressed as intertwined challenges, reflecting a common cause in the source materials. Founded in Sydney, Squiz serves over 500 organizations among its clients and offers digital experience software to institutions with significant content. The tool is available globally, either as a standalone solution or as an addition to Squiz Funnelback Search or Squiz DXP subscriptions. John-Paul Syriatowicz, co-founder and President of Squiz, links this launch to a broader transformation in the field of digital publishing: "When we founded Squiz nearly 30 years ago, the web was a content medium solely for browsers. Publish, and they will come. Today, digital publishing is far more complex for many reasons. The latest requirement is to publish for both humans and machines. Information must be understood by people, assistive technologies, and AI search platforms. Content Intelligence directly reflects where we believe the next decade of digital experience is heading: content as a critical infrastructure layer, and teams equipped with the objective insights they need to keep it in good shape," he concluded. 25 May 2026
Mercury Capital Fund 3 (Mercury 3), is a $600m mid-market expansion fund, managed by Sydney based Mercury Capital (www.mercurycapital.com.au) an independently owned, Australian private equity fund manager investing primarily into mid-market sized businesses within Australia and New Zealand.
CRM migration project for tech business Squiz wins APAC HubSpot Platform Migration Excellence Impact Award Its pursuit of excellence is a journey marked by innovation, collaboration, and its commitment to ensuring its clients get the most out of their HubSpot investment.
When Squiz introduced Squizflex around two years ago, it was all about empowering leaders on how to let their teams manage their own work lives - to let them decide when and where they worked best.
Squiz group is excited to rank in the Gartner Magic Quadrant for Digital Experience Platforms (DXP) for 12 years running, among other leading analyst tech firms.