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ProMach

Turnkey packaging lines and equipment

Director of Marketing

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeNo salary listed

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Advertising, or a related field is required.
  • At least 8 years of experience in marketing management or communications and managing a team is required.
  • Ability to effectively manage and support remotely located team members is required.
  • Experience developing and managing budgets is required.
  • Marketing campaign experience is required.
  • Experience with customer relationship management (CRM) and marketing automation systems is required.
  • Experience with social media marketing and content marketing is required.
  • Competence in project and stakeholder management is required.
  • Competence with Microsoft Word, Excel, and PowerPoint is required.
  • Ability to travel regularly (30%) is required.

Responsibilities

  • Manage the conception, development, and implementation of marketing budgets, plans, and strategies.
  • Oversee the marketing team, including individuals with varying levels of experience located remotely at Systems & Process business facilities.
  • Conduct regular meetings with the marketing team to review workload, resolve challenges, brainstorm solutions, and provide training to ensure consistent performance.
  • Plan and coordinate marketing and lead generation efforts for direct and distributed product sales channels.
  • Coordinate marketing campaigns and projects from start to finish.
  • Drive continuous improvement of the distributed products centralized partner resource management system.
  • Oversee conferences, trade shows, and major events.
  • Lead planning of Systems & Process Group meetings to align the sales team across divisions.
  • Develop internal communications and reports on best-practice sharing, cross-selling, success stories, and collaboration across brands.
  • Collaborate with team members to guide digital content strategy for websites, blogs, inbound links, search engine optimization (SEO), pay-per-click advertising (PPC), remarketing, and social media.
  • Manage market research projects across brands to support product development and understand vertical, geographic, and competitive conditions and positioning; follow through with the marketing team on strategy execution.
  • Lead new product introductions to support successful market introduction, awareness, and demand generation for new solutions across brands.
  • Oversee aftermarket marketing campaigns.
  • Maintain consistent brand standards across the group and individual brands in print, digital, documentation, machinery, and other media.
  • Drive continuous improvement of current marketing technologies and adoption of new technologies.
  • Manage voice-of-customer interviews and customer satisfaction and loyalty surveys.
  • Manage marketing integration aspects of new Systems & Process business acquisitions.
  • Support the Vice President of Marketing and leadership team in developing strategies to capture new opportunities with existing and potential customers.

About the Company

ProMach

Turnkey packaging lines and equipment

ProMach designs and supplies packaging and processing machinery and integrated systems for food, beverage, pharmaceutical, personal care, and household goods. It offers equipment for filling, bottling, capping, labeling, case packing, palletizing, shrink sleeve application, robotics, and end-of-line automation, sold as individual machines or turnkey packaging lines. It differentiates itself as a multi-brand, end-to-end provider with 46+ specialized brands plus systems integration, engineering services, and PMMI-certified training, allowing customized lines and optimized production. Its goal is to improve packaging line efficiency, throughput, and uptime for global customers, supported by strategic acquisitions and broad scale.

Company size
1,001-5,000
Company stage
Late Stage VC
Total funding
$25.8M
Headquarters
Covington, GA
Founded
1998

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