Brand Manager

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

About Us:

Brunswick embodies innovation + inspiration on the water. Home to marine’s most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

As part of the talented Brunswick Boat Group marketing team, the Brand Manager will be responsible for the direction and control of brand marketing strategy for the Lowe brand within the Brunswick Boat Group.  The role requires a deep knowledge and engagement with the target customer and close partnership with category management, sales, and product development. Accountable for brand positioning, marketing priorities, managing brand investment in marketing and measuring and delivering ROI.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Building the Brand

• Oversee brand positioning and development to ensure differentiation, including establishing brand essence, guidelines, foundational assets and channel engagement strategy that aligns with positioning while meeting the changing needs of consumers.
• Align with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand.
• Develop and implement strategic marketing plans to achieve brand objectives for products and services.
• Oversee the development and execution of product launch plans, dealer marketing, sales promotions and product life-cycle marketing across the product portfolio.
• Represent company at industry events to promote products and brand
• Lead execution of the brand initiatives through a shared business unit team that will work collaboratively to support in the areas of product launch marketing, dealer and sales marketing support, sponsorships, events and communications.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree, business or marketing preferred
• 5-7 years’ experience of brand management and marketing with a proven track record of planning, supporting and executing successful product launches
• Strong cross-functional communication
• Hybrid working location; occasional presence at Lebanon, MO location required

Preferred Qualifications:

• Track record of partnering with product to contribute to product strategy
• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
• A passion and strong understanding of the fishing, hunting and/or outdoor industry preferred

Working Conditions:

• Travel domestically, some Canada (20% of time)

Lowe 

For more than half a century, we at Lowe have held a reputation among anglers and families as a manufacturer of high-quality, full-featured fishing and pontoon boats, but our team is one who refuses to rest on our laurels. Through continual innovation in hull design, technology, interior comfort, and construction methods, we push ourselves to be better every year. All this is done with uncompromising quality and thoughtful value in mind at every step of the way.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].