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Priceline

Online travel agency offering discount deals

UX Researcher

UX ResearchConfirmed live in the last 24 hours
Full-timeToronto, ON, Canada

About the Job

Requirements

  • The candidate has 3–5 years of UX research experience.
  • The candidate has a bachelor's degree.
  • The candidate has a strong UX research portfolio demonstrating thoughtful research with significant business impact.
  • The candidate has experience with qualitative research methodologies, including group and one-to-one interview facilitation, ethnography, Jobs to Be Done, journey mapping, and design heuristic evaluation.
  • The candidate understands usage analytics and A/B testing strategies and can incorporate this data into research analysis.
  • The candidate has experience leading collaborative workshops.
  • The candidate can work independently and take a creative approach to research.
  • The candidate has analytical and problem-solving skills.
  • The candidate has interpersonal and communication skills and works effectively with teammates.
  • The candidate is comfortable with remote research techniques and tools such as Zoom, Miro, FigJam, and dscout.
  • The candidate has experience analyzing data in Tableau dashboards and/or Google Analytics.
  • The candidate has experience delivering insights to senior management and leadership.
  • The candidate meets Priceline's stated values and standards of ethics, integrity, clarity, and compliance.

Responsibilities

  • Build expertise in Priceline customer segments, including how customers use Priceline, their travel priorities, difficulties, and workflows.
  • Conduct all stages of UX research, including identifying research opportunities, designing research plans, fielding research, analyzing results, recruiting participants, and reporting insights while gathering stakeholder consensus and interest.
  • Identify and investigate unmet customer needs to drive new product opportunities.
  • Translate research into practical insights and opportunities that create customer value and support business objectives.
  • Advocate for integrating UX research into the product lifecycle through storytelling and relationship building, including stakeholder management and participation.
  • Provide thought leadership in planning and demonstrating research to inform initial product decisions and long-term roadmaps.
  • Use AI to improve and accelerate research and enable team members to use AI workflows.

Desired Qualifications

  • A master's degree in Design, Psychology, Human-Centered Design, Human Factors, Cognitive Psychology, or a related field is highly preferred.
  • Experience working in the travel industry or with business-to-consumer e-commerce solutions.

About the Company

Priceline

Online travel agency offering discount deals

Priceline is an online travel marketplace that connects travelers with airlines, hotels, rental car companies, cruises, and vacation packages. It works through two models: an agency model that earns commissions on bookings and a merchant model that buys travel services at wholesale and resells them at a markup; it also offers fixed-price listings, discount options like Express Deals, and historically a Name Your Own Price bidding system, plus features such as free cancellations and pay-at-arrival via a mobile app. Priceline differentiates itself by offering a wide mix of travel products and pricing options under Booking Holdings, generating revenue from commissions, fees, markups, advertising, and referrals. Its goal is to give budget-conscious travelers easy access to a large variety of travel options while shifting negotiating power toward consumers through transparent pricing options and valuable deals.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Norwalk, CT
Founded
1998

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