Performance Marketing Specialist
Posted on 2/7/2024
INACTIVE
Bonterra

1,001-5,000 employees

Data & Analytics
Social Impact
Education
Aerospace

Company Stage

N/A

Total Funding

N/A

Founded

2023

Headquarters

Austin, Texas

Growth & Insights
Headcount

6 month growth

-9%

1 year growth

-13%

2 year growth

-18%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Google AdWords
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 1+ year experience in performance marketing and/or digital marketing (Marketing degree/relatable internship experience considered)
  • Familiarity with paid search, paid social, and display advertising strategies and tactics
  • Some experience with advertising platforms such as Google Ads, Facebook (Meta Ads), LinkedIn Ads, Microsoft Ads, Capterra, etc.
  • Excellent writing, communication, time management, and project management skills
  • Creative, innovative, and resourceful problem-solver with a positive, get-it-done attitude
  • Ability to work within a highly-collaborative, fast-paced, and cross-functional team
  • Ability to find solutions in an ever-changing environment with competing priorities
  • Wanting to learn new skills, proactively provide new ideas, and grow within a marketing organization
  • Comfortable working in a remote environment and connecting on camera regularly with peers
Responsibilities
  • Support the performance marketing team and external digital ad agency in creating and optimizing paid media campaigns that deliver top-of-funnel lead targets and cost-per-lead (CPL) targets
  • Project manage the creation of advertising graphics in collaboration with the Director of Performance Marketing and the internal creative team
  • Collaborate with cross-functional teams to develop high-performing ad copy that aligns to strategic messaging by market while leveraging digital advertising best practices
  • Collate lead performance metrics and reports through the funnel on a regular cadence, from MQL to pipeline and closed-won revenue, that deliver high-level insights and trends to performance marketing leadership
  • Research and share emerging trends within the digital ad space and across relevant audiences to improve ad performance
  • Communicate project updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep projects on track
Desired Qualifications
  • Marketing degree or relatable internship experience
  • Experience with Google Ads, Facebook (Meta Ads), LinkedIn Ads, Microsoft Ads, Capterra, etc.
  • Experience in project management
  • Experience in remote work environment