Full-Time

Paid Media Manager

Confirmed live in the last 24 hours

Eight Sleep

Eight Sleep

51-200 employees

Personalized temperature control for better sleep

Consumer Software
Healthcare
Consumer Goods

Mid

Remote in USA

Working hours need to overlap with EST.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
  • Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
  • Capable of working independently, proactively creating plans from the ground up
  • Develop and continually expand or refine keywords/copies/assets based on performance
  • Strong familiarity with marketing funnels + attribution analysis
  • International awareness, with basic understanding of diverse cultures
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
Responsibilities
  • Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets
  • Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Continuously propose optimizations and assure the quality control of campaigns
  • Prepare accurate reports with clearly synthesized insights and actionable next steps
  • Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
  • Develop and implement tests at a rapid pace
  • Stays up to date on relevant industry trends, new ad products, and best practices

Eight Sleep focuses on enhancing sleep quality through technology. Their main product, The Pod, is a bed accessory that allows users to control the temperature on each side of the bed, ranging from 55°F to 110°F, catering to individual preferences for a more comfortable sleep experience. In addition to temperature control, The Pod tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It also features a gentle vibration and thermal alarm for waking up. Eight Sleep claims that using The Pod can significantly improve sleep quality, deep sleep, and recovery metrics. Unlike many competitors, Eight Sleep sells directly to consumers through their website, offering flexible payment plans and a risk-free 30-night trial with free shipping. The company's goal is to help people achieve better sleep and overall wellness through personalized technology.

Company Stage

Series C

Total Funding

$157.6M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

10%

1 year growth

4%

2 year growth

35%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into the UAE market indicates growing international presence and revenue potential.
  • Partnership with athletes like Taylor Fritz boosts brand visibility in sports and wellness sectors.
  • Continuous product improvement, like Pod 4 Ultra, shows commitment to customer satisfaction.

What critics are saying

  • High price point of products like Pod 4 Ultra may limit market accessibility.
  • Expansion into international markets may face cultural and regulatory challenges.
  • Reliance on direct-to-consumer sales could be vulnerable to shifts in consumer behavior.

What makes Eight Sleep unique

  • Eight Sleep offers personalized temperature control with its flagship product, The Pod.
  • The Pod provides sleep and health insights, enhancing user understanding of sleep quality.
  • Eight Sleep's direct-to-consumer model includes flexible payment options and a risk-free trial.

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