Full-Time

Paid Media Manager

Posted on 11/20/2024

Eight Sleep

Eight Sleep

51-200 employees

Personalized temperature control for better sleep

Consumer Software
Healthcare
Consumer Goods

Mid

Remote in USA

Working hours need to overlap with EST.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
  • Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
  • Capable of working independently, proactively creating plans from the ground up
  • Develop and continually expand or refine keywords/copies/assets based on performance
  • Strong familiarity with marketing funnels + attribution analysis
  • International awareness, with basic understanding of diverse cultures
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
Responsibilities
  • Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets
  • Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Continuously propose optimizations and assure the quality control of campaigns
  • Prepare accurate reports with clearly synthesized insights and actionable next steps
  • Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
  • Develop and implement tests at a rapid pace
  • Stays up to date on relevant industry trends, new ad products, and best practices

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. Users can set temperatures between 55°F and 110°F to match their personal comfort levels. In addition to temperature control, The Pod tracks sleep patterns and provides insights into sleep quality and health trends. It also features a gentle vibration and thermal alarm to wake users up comfortably. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try the product. The company's goal is to help individuals improve their sleep quality and overall wellness through personalized sleep solutions.

Company Stage

Series C

Total Funding

$157.6M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

14%

1 year growth

4%

2 year growth

35%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of the Pod 4 Ultra, with advanced features like snoring detection and improved cooling, positions Eight Sleep as a leader in sleep technology innovation.
  • Partnerships with high-profile athletes like Taylor Fritz enhance the brand's visibility and credibility in the health and wellness market.
  • Recognition as one of Interbrand's Breakthrough Brands of 2023 highlights Eight Sleep's potential for significant growth and market disruption.

What critics are saying

  • The high price point of products like the Pod 4 Ultra may limit market penetration and accessibility for a broader consumer base.
  • The competitive landscape in the health tech and wellness market is intense, requiring continuous innovation to maintain a competitive edge.

What makes Eight Sleep unique

  • Eight Sleep's Pod offers personalized temperature control for each side of the bed, a feature not commonly found in traditional sleep improvement products.
  • The Pod's integration of biometric sensors for sleep and health insights provides a comprehensive approach to sleep improvement, setting it apart from competitors.
  • Their direct-to-consumer model with flexible payment options and a risk-free trial makes high-tech sleep solutions more accessible to a broader audience.

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