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Full-Time

Paid Media Manager

Confirmed live in the last 24 hours

Eight Sleep

Eight Sleep

51-200 employees

Personalized temperature control for better sleep

Consulting
Hardware
Biotechnology
Consumer Goods

Mid, Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Data Analysis
Requirements
  • 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
  • Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
  • Capable of working independently, proactively creating plans from the ground up
  • Develop and continually expand or refine keywords/copies/assets based on performance
  • Strong familiarity with marketing funnels + attribution analysis
  • International awareness, with basic understanding of diverse cultures
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
Responsibilities
  • Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets
  • Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Continuously propose optimizations and assure the quality control of campaigns
  • Prepare accurate reports with clearly synthesized insights and actionable next steps
  • Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
  • Develop and implement tests at a rapid pace
  • Stays up to date on relevant industry trends, new ad products, and best practices

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. Users can set temperatures between 55°F and 110°F to match their personal comfort levels. In addition to temperature control, The Pod tracks sleep patterns and provides insights into sleep quality and health trends. It also includes features like a gentle vibration and thermal alarm to wake users up softly. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try the product. The goal of Eight Sleep is to help individuals improve their sleep quality and overall wellness.

Company Stage

Series C

Total Funding

$163.3M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

34%
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Simplify's Take

What believers are saying

  • The launch of the Pod 4 Ultra, with advanced features like snoring detection and improved cooling, positions Eight Sleep as a leader in sleep technology innovation.
  • Partnerships with high-profile athletes like Taylor Fritz enhance the brand's visibility and credibility in the health and wellness market.
  • Recognition as one of Interbrand's Breakthrough Brands of 2023 highlights Eight Sleep's potential for significant growth and market disruption.

What critics are saying

  • The high price point of products like the Pod 4 Ultra may limit market penetration and accessibility for a broader consumer base.
  • The competitive landscape in the health tech and wellness market is intense, requiring continuous innovation to maintain a competitive edge.

What makes Eight Sleep unique

  • Eight Sleep's Pod offers personalized temperature control for each side of the bed, a feature not commonly found in traditional sleep improvement products.
  • The Pod's integration of biometric sensors for sleep and health insights provides a comprehensive approach to sleep improvement, setting it apart from competitors.
  • Their direct-to-consumer model with flexible payment options and a risk-free trial makes high-tech sleep solutions more accessible to a broader audience.