Full-Time

Paid Media Manager

Confirmed live in the last 24 hours

Eight Sleep

Eight Sleep

51-200 employees

Personalized temperature control for better sleep

Consumer Software
Healthcare
Consumer Goods

Mid, Senior

New York, NY, USA

Working hours need to overlap with EST.

Category
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Google AdWords
Requirements
  • 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
  • Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
  • Capable of working independently, proactively creating plans from the ground up
  • Develop and continually expand or refine keywords/copies/assets based on performance
  • Strong familiarity with marketing funnels + attribution analysis
  • International awareness, with basic understanding of diverse cultures
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
Responsibilities
  • Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets
  • Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Continuously propose optimizations and assure the quality control of campaigns
  • Prepare accurate reports with clearly synthesized insights and actionable next steps
  • Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
  • Develop and implement tests at a rapid pace
  • Stays up to date on relevant industry trends, new ad products, and best practices

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. Users can set temperatures between 55°F and 110°F to match their personal comfort levels. The Pod also tracks sleep patterns and provides insights into sleep quality and health trends, helping users understand their sleep better. It includes features like a gentle vibration and thermal alarm to wake users up comfortably. Unlike many competitors, Eight Sleep emphasizes a direct-to-consumer sales model, offering flexible payment plans and a risk-free 30-night trial, which makes it easier for customers to try their product. The goal of Eight Sleep is to improve overall wellness by helping people achieve better sleep.

Company Stage

Series C

Total Funding

$157.6M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

10%

1 year growth

2%

2 year growth

38%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into the UAE taps into a growing focus on health and wellness.
  • Partnerships with athletes like Taylor Fritz enhance brand visibility and credibility.
  • AI-driven personalization can improve customer satisfaction and retention.

What critics are saying

  • High price point of Pod 4 Ultra may limit market accessibility and growth.
  • Increased competition from tech-driven sleep solutions like Sleep Number's 360 Smart Bed.
  • Expansion into international markets may face cultural and regulatory challenges.

What makes Eight Sleep unique

  • Eight Sleep offers personalized temperature control with its flagship product, The Pod.
  • The Pod provides sleep and health insights, enhancing user understanding of sleep quality.
  • Eight Sleep's direct-to-consumer model includes flexible payment options and a risk-free trial.

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