Synopsys

EDA software for chip design

Principal Product Manager

Technical Product ManagementConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listed

About the Job

Requirements

A bachelor's degree in Electrical Engineering, Computer Engineering, or a related discipline, and 10 or more years of relevant semiconductor experience.
Experience in product management, technical product marketing, business development, applications engineering, or a related customer-facing semiconductor role.
Technical understanding of semiconductor Interface IP and system-on-chip integration, including several of USB, MIPI, Memory Interfaces, and PCI Express.
Understanding of IP usage, system requirements, and market dynamics in Mobile, Consumer, and Automotive applications.
Ability to engage credibly with business and technical stakeholders at customers and partners.
Experience translating customer and market requirements into product strategy, roadmap recommendations, positioning, or investment priorities.
Ability to develop and maintain relationships with sales teams, key customers, ecosystem partners, and cross-functional product organizations.
Strong presentation, public speaking, negotiation, written communication, and executive-level storytelling skills.
Strong organizational and program-management skills, including managing multiple opportunities and priorities in a global matrix environment.
Fluency in Mandarin and strong professional English communication skills.
Ability and willingness to travel for customer visits and industry events in China and internationally.

Responsibilities

Develop and execute a coordinated IP growth strategy for China across Mobile, Consumer, and Automotive markets; identify priority accounts, applications, ecosystem partners, and emerging opportunities.
Represent the IP portfolio in executive and technical customer meetings, ecosystem engagements, industry conferences, and selected standards or market events.
Connect customer needs across USB, MIPI, Memory Interfaces, PCI Express, and adjacent Interface IP to create coherent portfolio-level solutions and value propositions.
Capture regional market trends, customer requirements, competitive dynamics, and technology transitions, and convert these insights into recommendations that inform product definitions, investment priorities, and global roadmap decisions.
Build trusted relationships with strategic customers, semiconductor companies, original equipment manufacturers, ecosystem partners, sales leaders, application engineers, and internal product teams.
Partner with the field organization to shape strategic opportunities, support account plans, qualify business potential, develop differentiated positioning, and progress opportunities toward design wins.
Create and deliver portfolio presentations, customer use cases, sales tools, competitive guidance, and training to enable sales and application engineering teams to position IP effectively.
Monitor market, technology, and competitive developments in China and communicate implications, risks, and opportunities to product and business leadership.
Lead through influence across a global matrix organization, aligning regional priorities with product-line strategies and coordinating follow-through on customer commitments and roadmap discussions.

Desired Qualifications

A master's degree is preferred.
An MBA is a plus.

Job Description and Requirements

Synopsys is hiring an IP Product Manager based in Shanghai to drive business development and portfolio strategy across the Mobile, Consumer and Automotive markets in China. The successful candidate will combine strong customer and ecosystem engagement with a solid technical understanding of semiconductor Interface IP. This role will represent the Synopsys IP portfolio in strategic customer meetings and industry events, orchestrate an integrated China IP strategy, and translate market requirements into actionable inputs for global product and roadmap decisions. The candidate will work closely with sales, application engineering, product management, R&D, marketing and ecosystem partners to identify and develop strategic business opportunities.

Responsibilities:

China Strategy and Business Development – Develop and execute a coordinated IP growth strategy for China across Mobile, Consumer and Automotive markets. Identify priority accounts, applications, ecosystem partners and emerging opportunities.
Customer and Industry Representation – Represent the Synopsys IP portfolio in executive and technical customer meetings, ecosystem engagements, industry conferences and selected standards or market events.
Portfolio Orchestration – Connect customer needs across USB, MIPI, Memory Interfaces, PCI Express and adjacent Interface IP to create coherent portfolio-level solutions and value propositions.
Market Requirements and Roadmap Influence – Capture regional market trends, customer requirements, competitive dynamics and technology transitions. Convert these insights into clear recommendations that inform product definitions, investment priorities and global roadmap decisions.
Relationship Development – Build trusted relationships with strategic customers, semiconductor companies, OEMs, ecosystem partners, sales leaders, application engineers and internal product teams.
Opportunity Development – Partner with the field organization to shape strategic opportunities, support account plans, qualify business potential, develop differentiated positioning and progress opportunities toward design wins.
Field Enablement – Create and deliver portfolio presentations, customer use cases, sales tools, competitive guidance and training that enable sales and application engineering teams to position Synopsys IP effectively.
Business and Competitive Insight – Monitor market, technology and competitive developments in China and communicate implications, risks and opportunities to product and business leadership.
Cross-Functional Leadership – Lead through influence across a global matrix organization, aligning regional priorities with product-line strategies and coordinating follow-through on customer commitments and roadmap discussions.

Requirements:

BS in Electrical Engineering, Computer Engineering or a related discipline with 10+ years of relevant semiconductor experience; MS preferred. MBA is a plus.
Experience in product management, technical product marketing, business development, applications engineering or a related customer-facing semiconductor role.
Technical understanding of semiconductor Interface IP and SoC integration, including several of the following: USB, MIPI, Memory Interfaces and PCI Express.
Understanding of IP usage, system requirements and market dynamics in Mobile, Consumer and Automotive applications.
Demonstrated ability to engage credibly with both business and technical stakeholders at customers and partners.
Experience translating customer and market requirements into product strategy, roadmap recommendations, positioning or investment priorities.
Proven ability to develop and maintain relationships with sales teams, key customers, ecosystem partners and cross-functional product organizations.
Strong presentation, public speaking, negotiation, written communication and executive-level storytelling skills.
Strong organizational and program-management skills, with the ability to manage multiple opportunities and priorities in a global matrix environment.
Fluency in Mandarin and strong professional English communication skills.
Ability and willingness to travel for customer visits and industry events in China and internationally.

Who You Are:

Strategic and market-oriented, with the curiosity to understand customer business drivers and the technical depth to connect them to the right IP solutions.
Externally focused and relationship-driven, with the confidence to represent a broad technology portfolio.
Collaborative and influential, able to align regional field priorities with global product and engineering teams.
Results-driven, accountable and comfortable operating in a fast-moving environment with incomplete information.

At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.

About the Company

Synopsys

EDA software for chip design

Synopsys provides software tools and services for electronic design automation (EDA), helping engineers design, simulate, verify, and optimize semiconductor chips and systems. Its products cover the full design flow, including RTL-to-gating synthesis, place-and-route, timing analysis, verification, and silicon validation, as well as software integrity solutions and hardware-assisted verification. Engineers use these tools to model, simulate, and validate complex chip designs before manufacturing, reducing bugs and improving performance. Compared with many competitors, Synopsys differentiates itself through its broad, end-to-end design toolchain, large ecosystem of IP and integration with simulation and modeling capabilities gained from its 2025 merger with ANSYS, and its global scale and support. The company aims to help designers push the boundaries of chip and system performance, accelerate time-to-market, and enable silicon-to-systems design across a wide range of industries.

Company size: 10,001+
Company stage: IPO
Headquarters: Sunnyvale, CA
Founded: 1986

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